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Retailing: Store and Customer Level
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Retailing: Store and Customer Level
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In Retailing: Store and Customer Level, renowned marketing expert V. Kumar delves into the dynamics that shape retail success at both the store and customer levels. This insightful book explores strategies for optimizing store performance, improving customer experience, and building long-lasting relationships in the competitive retail landscape. Kumar integrates decades of research and practical case studies to offer a comprehensive understanding of key topics such as consumer behavior, merchandising, store layout, and customer engagement.
Designed for retail professionals, marketers, and students, this book provides actionable insights on how to drive foot traffic, enhance customer satisfaction, and increase sales. Whether you’re managing a local store or overseeing a chain of retail outlets, Retailing: Store and Customer Level equips you with the knowledge to make data-driven decisions that improve store operations and boost profitability.
Discover how to create a seamless shopping experience that resonates with today’s consumers and lays the foundation for sustained growth.
Pages: 290 pages
Paperback (ISBN): 9781636513072
Hardback (Color): 9781636513089
Trim Size: 6x9
Category: Business & Economics
Author: V. Kumar
V. Kumar is Professor of Marketing, and the Goodman Academic Industry Partnership Professor at Brock University’s Goodman School of Business. Kumar joins Brock from the Tobin College of Business at St. John’s University in New York, where he started a new Master of Science in Marketing Intelligence program and engaged the faculty with co-authored publications. His work focusing on rigour — the developing of new methods — and relevance to the business world has led to the publication of more than 300 scholarly papers, 30 books, and has earned him more than 25 research and teaching excellence awards. His distinguished career has earned him many accolades, including being selected by SAGE publications as a one of eight ‘Marketing Legends,’ being inducted to the inaugural class of the United States Analytics Hall of Fame in 2019, named a Fellow of the American Marketing Association (AMA), recognized as the Cutco Vector Distinguished Marketing Educator by the Academy of Marketing Science, and recipient of both the Charles Coolidge Parlin Award and Paul Converse Award from the AMA. As a way of honouring his contributions to student mentorship, the AMA has instituted the V. Kumar Doctoral Student Mentorship Award funded by many of his former doctoral students.
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I highly recommend this book for retail managers. It covers practical strategies to enhance store performance and engage customers effectively.
The way this book connects store-level decisions with customer-level outcomes is brilliant. A must-read for anyone in the retail industry.
This book provides a clear and detailed approach to improving store-level strategies while keeping customer satisfaction in focus. Excellent content!
The case studies in this book are very helpful for understanding real-world retail challenges. A great read for professionals.
This book is a fantastic resource for understanding retailing strategies at the store and customer level. The focus on customer behavior is particularly insightful.
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