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Creating And Managing The Product Mix
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Creating And Managing The Product Mix
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Legend in Marketing: Creating and Managing the Product Mix by Philip Kotler
Unlock the secrets of successful product management with Philip Kotler’s “Legend in Marketing: Creating and Managing the Product Mix.” This essential guide, authored by the marketing luminary himself, provides a deep dive into the creation and management of a dynamic product mix that can transform your business.
In this book, Kotler combines his extensive experience with actionable strategies to offer a comprehensive roadmap for designing and optimizing a product mix. Discover how to:
-- Craft a product mix that meets market needs and aligns with your strategic objectives.
-- Effectively manage and balance your product portfolio for optimal performance.
-- Address and overcome challenges related to product lifecycle and market positioning.
-- Apply real-world examples and case studies to refine your approach and achieve business success.
Perfect for marketing professionals, entrepreneurs, and students, this title equips you with the knowledge and tools needed to excel in product management and drive your marketing efforts forward. Don’t miss out on this invaluable resource for mastering the art of product mix management.
Pages: 154 pages
Paperback (ISBN): 9781636512419
Hardback (Color): 9781636512426
Trim Size: 6x9
Category: Business & Economics
Author: Philip Kotler
Philip Kotler is the S. C. Johnson Distinguished Professor Emeritus of International Marketing at the J. L. Kellogg School of Management where he taught for over 50 years. (1962-2018). He authored and co-authored over 166 articles and 80 books. Known as the “Father of Modern Marketing”, his book Marketing Management is the most widely used marketing textbook in in the world.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
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A must-read for anyone in product management or marketing. The book provides practical frameworks and real-world examples that help in making strategic product decisions. Very insightful!
This book offers a well-structured approach to managing the product mix. The insights from Kotler and his co-authors are invaluable for marketers and business strategists. Highly recommended!
Creating and Managing the Product Mix is a goldmine for marketing professionals and MBA students alike. Kotlers insights on product life cycles, diversification, and brand management are extremely relevant and well-structured. The examples are practical and the frameworks easy to apply across industries. This book has helped me refine my product portfolio strategy and better understand market positioning. A must-have for anyone involved in marketing or product management.
An incredibly useful resource for anyone dealing with product management. The books insights into balancing and expanding product portfolios are invaluable. Highly recommend it!
Creating and Managing the Product Mix breaks down complex concepts into easy-to-digest sections. The real-world examples and actionable strategies make it a must-have for business professionals.
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