Dr. Jagdish Sheth

Jagdish N. Sheth is Charles H. Kellstadt Professor of Business at the Goizueta Business School at Emory University. He is globally known for his scholarly contributions to consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. Professor Sheth has over 50 years of combined experience in teaching and research at the University of Southern California, the University of Illinois at Urbana-Champaign, Columbia University, MIT, and Emory University. Dr. Sheth has been on the board of several companies including Norstan, Pacwest-Telecom, Cryocell International, Shasun Drugs and Chemicals, and WIPRO Limited. Over the 50 years, he has been an advisor to numerous companies including Whirlpool, Motorola, Texas Instruments, Cox Communications, Rockwell International, AT&T, Bellsouth, WIPRO Consumer Care, Aditya Birla Group, L.M. Mittal (Avanta), E&Y, Square D, Ingan Micro, Hughes Corporation, and others. This has included mergers and acquisitions as well as strategic positioning or repositioning of the company.

He is the founder of In-Core, a consulting and advisory services company that has focused on telecommunications, cable, and IT services. His book Rule of Three has been the foundation for investment bankers, industry consolidation, and horizontal mergers and acquisitions.

Professor Sheth has been an advisor to the Singapore Government in repositioning the nation for the future. He has also been the policy advisor to the US Government about the future of the telecommunications industry. He is the Founder of the Center for Telecommunications Management (CTM) at the University of Southern California (USC) which has now become an Institute. He is also the Founder and Chairman of the India, China, and America (ICA) Institute which analyzes the trilateral relationship and its impact globally on geopolitics, security, trade, and investment. Professor Sheth and his wife, Madhu Sheth, have established the Sheth Family Foundation to promote India and its culture in the United States. They have also established the Madhuri and Jagdish Sheth Foundation to support scholars and scholarship in the field of marketing. Finally, Professor Sheth is the Founder and Chairman of the Academy of Indian Marketing (AIM) which supports research and scholarship among Indian scholars in marketing and management.

Books By Dr. Jagdish Sheth