Vibrant introduces “Business Analytics Essentials”
Riyanka Jain’s new book is a must-read for new professionals, business executives, and entrepreneurs
Broomfield, Colorado, May 17, 2025 Vibrant Publishers is thrilled to announce the Galley release of Business Analytics Essentials You Always Wanted to Know (Business Analytics Essentials). In today’s fast-paced world, businesses must rely on data analysis to stay ahead of their competitors. This book is designed as a comprehensive resource for professionals, business executives, and entrepreneurs who seek a fundamental understanding and practical knowledge of business analytics. The Advance Review Copy is available on NetGalley for interested readers.
The book begins by providing a simple yet comprehensive introduction to business analytics, helping readers understand its definition, importance, and the growing role it plays in modern business environments. It emphasizes how businesses today increasingly rely on data to gain a competitive edge and navigate the complexities of the marketplace.
As the chapters unfold, the book delves deeper into the three primary types of analytics — descriptive, predictive, and prescriptive. Readers will learn how to leverage these different forms of analytics to drive decision-making at various levels within an organization, from strategic planning to day-to-day operations.
By the end of the book, readers will not only have a solid understanding of business analytics but also the ability to apply these concepts effectively in their own work. Business Analytics Essentials is ideal for professionals seeking to upskill in this field, or simply anyone looking to leverage data for business success.
Business Analytics Essentials is part of Vibrant Publishers’ Self-Learning Management series. This series is designed to address every aspect of business and help students, new managers, career switchers, and entrepreneurs learn essential management lessons.
About the Author
Riyanka Jain is an Assistant Professor at the University of Delhi, and has more than a decade of experience in Statistics, Marketing, International Business, and Econometrics. Riyanka is a dedicated researcher with numerous research contributions in Scopus and UGC CARE-listed journals in areas of management, and has also previously authored two well-received books.
About the Self-Learning Management Series
The Self-Learning Management Series is designed to address every aspect of business and help students, new managers, career switchers, and entrepreneurs learn essential management lessons. Each book contains fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter, in a compact format that is very easy to interpret.
About Vibrant Publishers LLC
Vibrant Publishers LLC is a Colorado-based book publishing house that started its operations in 2011 and focuses on publishing high-quality books for entrepreneurs, IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined the way in which rich content can be made available to today's fast-paced generation. This new generation's need-to-know-now attitude and a highly competitive business environment have triggered this series of books with ‘just the essential information’. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.
Title: Business Analytics Essentials You Always Wanted To Know
Publisher: Vibrant Publishers
ISBN: Paperback - 9781636514154
Hardback - 9781636514178
Ebook - 9781636514161
