Vibrant Publishers Unveils “Market Research Essentials”
This new release authored by Emily Wheeler and Samara Omundson is a perfect introduction to navigating the modern complexities of the field
Broomfield, Colorado, May 15, 2025 Vibrant Publishers’ new release, Market Research Essentials You Always Wanted to Know (Market Research Essentials), delves into the fundamental concepts and best practices of Market Research in today’s world. This book is authored by Emily Wheeler and Samara Omundson, founders of OWL Research Partners. With a combined market research experience of 40+ years, these experts aim to make market research easy and accessible to all. Market Research Essentials is now available for purchase on Amazon and at www.vibrantpublishers.com.
The book is designed with beginners in mind, ensuring that any professional new to the field will be able to grasp the concepts with no difficulties. However, Emily and Samara’s concise explanations and practical insights ensure that the book is also a great resource for experienced professionals looking to brush up their knowledge.
The book unfolds in three sections, with the first section focusing on the key concepts of the field. The second section, which is a bit more advanced, equips you with the knowledge of how to conduct a successful market research operation, from the first step to its end. The third and final section is geared toward the practical insights and future scope of the field, allowing you to understand the potential of the field in the modern market.
The book includes several real-world case studies, quizzes, and helpful templates. This allows readers to solve problems as they go along, ensuring that they are equipped with the practical knowledge required in the field. The book’s special feature is a continuing case study — a fictional depiction of a market research project — that drives home the key takeaways from each chapter.
For those new to the field, as well as experienced professionals looking to revisit the fundamentals, Market Research Essentials is a quick yet comprehensive exploration of the field of market research, making the subject accessible and easy to understand.
The book has received positive reviews by NetGalley readers and industry experts. “Omundson and Wheeler have demystified market research and in the process, made it more accessible to those who may be considering it as a career or who are just curious as to what it is,” says Simon Chadwick, Managing Partner at Cambiar Consulting. Another reviewer, Carol Sheppard, Customer Research Manager at Tracsis Transport Consultancy, says, “I found the book well laid out, taking things at a good pace, whether for a complete novice or someone wanting to refresh their knowledge/passion for market research. I particularly liked how the case studies at the end of the chapters evolved as we progressed through.”
Market Research Essentials is part of Vibrant Publishers’ Self-Learning Management series. This series is designed to address every aspect of business and help students, new managers, career switchers, and entrepreneurs learn essential management lessons.
About the Author
Samara Omundson and Emily Wheeler are co-founders of OWL Research Partners. Both hold a Master of Library and Information Science degree, and have a combined 40+ years of market research experience. Additionally, Samara and Emily are active contributors in their field, regularly presenting at conferences, bylining articles, and ghostwriting books that help to define what it means to be a market and competitive intelligence expert in the modern marketplace.
About the Self-Learning Management Series
The Self-Learning Management Series is designed to address every aspect of business and help professionals, new managers, career switchers, and entrepreneurs learn essential management lessons. Each book contains fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter, in a compact format that is very easy to interpret.
About Vibrant Publishers LLC
Vibrant Publishers LLC is a Colorado-based book publishing house that started its operations in 2011 and focuses on publishing high-quality books for entrepreneurs, IT professionals, management professionals, and graduate students. Vibrant Publishers has redefined how rich content can be made available to today's fast-paced generation. This new generation's need-to-know-now attitude and a highly competitive business environment have triggered this series of books with ‘just the essential information’. Vibrant Publishers is committed to publishing books that are content-rich, concise, and approachable, enabling more people to read and benefit from them.
Title: Market Research Essentials You Always Wanted To Know
Publisher: Vibrant Publishers
ISBN: Paperback - 9781636513744
Hardback - 9781636513768
E-Book - 9781636513751
