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Collecting, Luxury, and the Production of Consumer Desire
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Collecting, Luxury, and the Production of Consumer Desire
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Collecting, Luxury, and the Production of Consumer Desire delves into the psychological, social, and cultural drivers behind people’s fascination with rare and luxurious goods. In this book, Russell W. Belk explores the motivations and meanings behind collecting objects—from vintage cars to designer handbags—and how these practices shape and reflect our sense of status, identity, and aspiration.
Belk unpacks the emotional power of scarcity, the allure of exclusivity, and the symbolic value attached to high-end goods. He also examines how marketers and cultural forces manufacture desire, elevate certain objects to luxury status, and create powerful narratives that fuel consumer cravings. Collecting is framed not simply as accumulation, but as a deeply personal and often spiritual pursuit.
This book is essential for scholars and practitioners interested in luxury branding, consumer desire, and the sociology of objects. It is part of the Legend in Consumer Behavior series, presenting Belk’s critical insights on the psychology of ownership and the cultural construction of value.
Pages: 434 pages
Paperback (ISBN): 9781636515236
Hardback (Color): 9781636515243
Trim Size: 6x9
Category: Business & Economics
Author: Russell W. Belk
Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
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Russell Belk captures the emotional and symbolic allure of luxury in a way few authors can. This book goes beyond surface-level consumer behavior to explore the psychology behind collecting and luxury as a form of identity. A compelling and beautifully written work for luxury marketing and consumer behavior scholars.
Belk succeeds in making academic theory both readable and meaningful. His discussion on luxury and collecting taps into cultural, emotional, and economic factors that drive desire. Its a valuable read for both marketing professionals and cultural researchers.
This book offers a fascinating dive into the obsession with luxury goods and the concept of desire as a social construct. Belks research is both comprehensive and relatable. A great resource for students and professionals studying branding and consumer culture.
Belks work always impresses, and this book is no different. He seamlessly connects the act of collecting with the quest for social positioning and meaning. The content is rich and layered, encouraging readers to critically examine consumer motivations and societal pressures.
As someone working in the luxury fashion sector, I found this book highly relevant. It delves into the psychology of ownership and why people crave exclusive products. Belks observations are sharp, and the real-life examples add depth to the theory.
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