Consumer Behavior Essentials You Always Wanted To Know
In stock
This book will be shipped on February 11, 2025.
Share
- Marketing from a consumer behavior lens: Understand marketing through the lens of consumer psychology.
- Tribal marketing decoded: Learn how to target "tribes" for deeper connections.
- Actionable insights: Apply marketing concepts in practical and simple ways.
- Suitable for all levels: Benefits managers, marketing executives, and students alike.
In a rapidly evolving marketing landscape, understanding consumer behavior is crucial for any business’s success. This book serves as a compass, guiding readers through the intricacies of customer preferences. It decodes consumer tribes and offers a fresh perspective on marketing, revealing how to connect with specific consumer segments—or "tribes"—to create lasting relationships.
Whether you're a seasoned marketer or just starting out, this book provides actionable strategies to help you connect with your audience and achieve your business goals. With this book, you will:
- Discover how to identify and analyze key consumer tribes: Understand the unique characteristics, preferences, and behaviors of different consumer groups.
- Learn how to tailor your marketing messages to resonate with specific tribes: Craft targeted campaigns that speak directly to the needs and desires of each tribe.
- Understand how to build strong brand loyalty through targeted campaigns: Foster deep connections with your audience by offering products and services that align with their values and aspirations
- Leverage consumer insights for sustainable growth: Use data-driven insights to optimize your marketing strategies and drive long-term business success.
The book offers a myriad of real-world business examples to help explain theoretical concepts. It also comes with chapter-wise quiz questions and practical templates for students and professionals in the field.
Pages: 316 pages
Paperback (ISBN): 9781636513263
eBook (ISBN): 9781636513270
Hardback (Color): 9781636513287
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Pablo Ibarreche, Vibrant Publishers
More details coming soon.....
Pablo Ibarreche is an executive with 25 years of marketing experience. He has held brand management roles at P&G and AIG and currently teaches international marketing.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
More details coming soon.....
More details coming soon.....
Recently viewed products
Related blog posts
Blogs on Marketing & Sales Management
Top 8 Effective Strategies For Services Marketing
Blogs on Marketing & Sales Management
5 Reasons Why Businesses Cannot Ignore Social Media Marketing
Blogs on Marketing & Sales Management
5 Best Practices in Services Marketing
Blogs on Marketing & Sales Management
The Role of Digital Marketing in Today's Business Environment
Blogs on Marketing & Sales Management
Top Career Opportunities in Social Media Marketing
Blogs on Marketing & Sales Management
Instagram for Small Businesses: A Short Guide to Leveraging Instagram
Blogs on Marketing & Sales Management
Customer Relationship Management (CRM) and its Impact on Marketing
Blogs on Marketing & Sales Management
HOW TO MOTIVATE YOUR SALES TEAM TO MAKE THEM CONTRIBUTE THEIR BEST TO THE ORGANISATION