International and Cross-cultural Marketing

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$90.00 USD $33.00 USD

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$90.00 USD $33.00 USD

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Customer Reviews

Based on 12 reviews
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K
Kavita Sharma
Insightful and Well-Researched Content

The author does an excellent job explaining cultural nuances in consumer behavior and international strategies. Very useful for case studies and academic work.

D
Daniel Brooks
Comprehensive Guide to Global Marketing

This book provides an in-depth look at international marketing practices and cultural sensitivity. It's a fantastic resource for students and global marketers alike.

R
Rajiv Menon
Must-Read for Global Business Professionals

If you are looking to expand your knowledge of international marketing, this book is a must-read. The insights on cultural adaptation and consumer psychology are particularly valuable. The author provides a balanced mix of academic research and practical insights, making this book both informative and engaging.

S
Sarah Thompson
A Well-Researched and Informative Read

This book is a great resource for understanding how cultural factors shape global marketing strategies. The author presents complex concepts in an easy-to-understand way, making it useful for both beginners and experienced marketers. A great addition to any marketing professional's library!

A
Ahmet Y?ld?z
A Practical Guide to Cross-Cultural Marketing

As someone working in international marketing, I found this book incredibly insightful. It provides practical strategies for adapting marketing approaches to different cultural settings. The discussion on global consumer trends was particularly useful. Highly recommended for students and professionals alike!