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Magic and Religion in Consumption Practices
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Magic and Religion in Consumption Practices
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Magic and Religion in Consumption Practices uncovers the mystical, spiritual, and ritualistic dimensions of consumer behavior that often go unnoticed in mainstream marketing analysis. In this compelling book, Russell W. Belk explores how religious beliefs, magical thinking, and sacred symbolism influence what we buy, how we use products, and the meaning we assign to consumption.
Drawing from global traditions, spiritual ceremonies, and contemporary consumer rituals, Belk reveals how consumption often mirrors religious practices—through branding as belief systems, sacred spaces like flagship stores, and rituals like unboxing or gift-giving. He investigates the enchantment of marketing, myth-making in advertising, and the search for transcendence through luxury or lifestyle goods.
This book challenges the idea of consumers as purely rational actors, offering a richer, symbolic view of market behavior. It is essential reading for scholars of marketing, religion, cultural studies, and anthropology.
Part of the Legend in Consumer Behavior series, this book captures Belk’s exploration into the sacred dimensions of everyday consumption.
Pages: 430 pages
Paperback (ISBN): 9781636515274
Hardback (Color): 9781636515281
Trim Size: 6x9
Category: Business & Economics
Author: Russell W. Belk
Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
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Magic and Religion in Consumption Practices is both eye-opening and academically enriching. The chapters delve deep into how cultural beliefs influence buying behaviors in ways we often overlook. Its not a light read, but incredibly rewarding if you're interested in the intersection of culture, belief systems, and marketing. A valuable addition to my research shelf.
This book provides a truly unique exploration of how spiritual and magical beliefs shape consumer practices. Russell Belks approach blends anthropology, sociology, and marketing into a compelling narrative that kept me engaged throughout. It's rare to find such an original perspective in consumption studiesan absolute must-read for scholars and marketers alike.
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