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Materialism and Consumer Culture: Questioning What Matters in Life
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Materialism and Consumer Culture: Questioning What Matters in Life
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Materialism and Consumer Culture: Questioning What Matters in Life brings together Russell W. Belk’s most influential writings on the complex relationship between people and possessions. This book critically examines how material goods shape personal values, life satisfaction, and identity, and questions the societal consequences of consumerism.
Belk explores the psychological and emotional underpinnings of materialism—from childhood socialization to adult behaviors influenced by wealth, status, and acquisition. He investigates how advertising, branding, and societal norms contribute to the pursuit of possessions as symbols of success and self-worth. The book also looks at the paradox of consumer desire: while material goods offer temporary fulfillment, they often leave deeper emotional and existential needs unaddressed.
This compelling collection is essential for scholars, students, and marketers interested in consumer psychology, cultural studies, and ethics. It encourages readers to rethink what truly brings meaning and happiness in a consumption-driven world.
Part of the Legend in Consumer Behavior series, this book offers a thoughtful critique of materialism through Belk’s pioneering lens.
Pages: 356 pages
Paperback (ISBN): 9781636515137
Hardback (Color): 9781636515144
Trim Size: 6x9
Category: Business & Economics
Author: Russell W. Belk
Russell W. Belk is Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business, York University. A prolific scholar with over 600 publications, Belk is known for his interpretive approach to understanding consumer culture. His concepts of the extended self, materialism, and sharing have become foundational in consumer behavior literature.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
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This book challenges readers to critically examine the role of materialism in shaping identity and life satisfaction. Belk's analysis is thoughtful, evidence-based, and refreshingly honest. Its an essential read for anyone interested in understanding the deeper implications of consumer culture on personal and societal well-being.
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