Social Media Marketing Essentials You Always Wanted To Know
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Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.
Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.
The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.
The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.
This book will help you-
- Learn the process of coming up with a marketing strategy
- Navigate through the sea of social media platforms and create platform-specific content
- Explore hashtags: Know when, where, and how to use them
- Understand the metrics and evaluate your social media marketing strategies
The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.
Pages : 294 pages
Paperback (ISBN): 9781636512181
eBook (ISBN): 9781636512198
Hardback (Color): 9781636512204
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Kavita Kamath, Vibrant Publishers
1. Introduction to Social Media
1.1 Introduction to Social Media
1.2 History of Social Media
1.3 Major Social Media Platforms
Quiz
Chapter Summary
2. Social Media Marketing (SMM)
2.1 Social Media Marketing
2.2 Importance and Scope of Social Media Marketing
2.3 Advantages and Disadvantages of Social Media Marketing
2.4 Traditional Media vs. Social Media
2.5 Social Media vs. Traditional Media as Parts of the Media Mix
2.6 Organic Versus Paid Marketing
2.7 Influencer Marketing
2.8 Competitor Analysis Using Social Media
Quiz
Chapter Summary
3. Social Media Marketing Strategies
3.1 Plan vs. Strategy
3.2 Social Media Marketing Plan
3.3 Process of Designing Social Media Strategies
Quiz
Chapter Summary
4. Content Designing for Social Media Platforms
4.1 Content Creation
4.2 Process of Content Creation
4.3 The Four Cs of Content Marketing
4.4 Major Forms of Content
4.5 Designing the Content Mix
4.6 Content Creation Tools
Quiz
Chapter Summary
5. Facebook, Instagram, and Threads Marketing
5.1 Facebook Marketing
5.2 Instagram Marketing
5.3 Threads Marketing
Quiz
Chapter Summary
6. X (Formerly Twitter), LinkedIn, YouTube, and Pinterest Advertising and Marketing
6.1 Twitter (now X) Marketing
6.2 LinkedIn Marketing
6.3 YouTube Marketing
6.4 Pinterest Marketing
6.5 Using Hashtags
Quiz
Chapter Summary
7. Metrics of Social Media Marketing
7.1 Process of Evaluation of a Social Media Marketing Program
7.2 Parameters to Measure the Impact of Social Media Marketing (Social Media Marketing Metrics)
Quiz
Chapter Summary
8. Ethics in Social Media Marketing
8.1 Ethical Issues in Social Media Marketing
8.2 Fundamental Ethics of Social Media Marketing
8.3 Best Practices for Ethical Social Media Marketing
Exercise
Quiz
Chapter Summary
Bibliography
Dr. Kavita Kamath is a faculty member at RMD Sinhgad School of Management Studies, a NAAC ‘A++’ Accredited institute, affiliated to Savitribai Phule Pune University (SPPU), ranked among the top 10 universities in India. She has a doctorate in social media marketing, an MBA in marketing management, and a bachelor’s degree in commerce. She also conducts corporate training programs. She has published her research work in several national and international peer-reviewed journals.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Social Media Marketing Essentials is a must read for anyone wanting to learn about the world of social media either for understanding organic or paid marketing. The ‘eyeballs’ that are spent on social media only continue to increase making it a key part of any marketing strategy these days. I enjoyed finding the history of these social media companies and the summary of their ad formats, and media measurement metrics in one place! The book provides a good first-principles-based understanding of the key social media platforms - this is really helpful since the social media landscape changes at a really fast pace but once you understand the basics well, it becomes much easier to navigate through the changes whether it’s a new content engagement format on an existing network like Instagram or a net new social media network that gains popularity in the next 5 years. Highly recommend this book.
-- Mr. Venkatraman Prabhu Director, Product Management, Amazon, USA.
This book written by Dr. Kavita Kamath Dhumal really captured the purpose of social media marketing in detail and has been written in a simplistic way to teach each and every aspect of marketing-basics to advanced strategies. As a finance person I never knew the intricacies of marketing campaigns and their evaluations but now I understand how every penny spent on various marketing vehicles may translate into revenue.
-- Mr. Gannesh Rao, Vice President, Sony Pictures Networks India
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Customer Reviews
The book looks at the history of social media, the importance of marketing, the different strategies, content design, social media platforms, metrics, and ethics. For every chapter, there is a quiz for readers to attempt and a summary. This is a guide for readers who want to understand what social media marketing is, the importance of marketing, and identify the different types; the book reads like a textbook for students who want to pursue a career or have developed an interest in social media marketing. There are tables and illustrations to provide visual justification and fun facts to make the guide engaging. This is a comprehensive guide on how to start using social media for marketers, providing statistics and comparisons to demonstrate what is effective.
Social Media Marketing Essentials by Dr. Kavita Kamath is a comprehensive book that assumes readers have little to no knowledge about social media. As such, people who have a lot of experience using social media may find many sections overly detailed and simplistic. Given that social media tools and features change so quickly, readers should aim to focus on the theory and ideas which stand the test of time, rather than the specifics. The book is well written and easy to understand, and is sure to help learners build more relevant marketing programs.
This book lists all the right tools, ingredients and best practices to cook professionally and successfully on social media. Comprehensive, straightforward and easy to implement.
This is a great resource on social media marketing, which can be difficult to navigate. It explains why social media marketing is important, to start with. It also explains how each social media platform has its own crucial features that need to be mastered. I learned a lot about, not only just content creation in general, but content creation that really moves people to action. This is definitely a book that I have gone through slowly and meticulously, and will probably need to refer to several times.
This book is an essential read for anyone looking to understand and master social media marketing. It explains how to use social media to promote your brand, products, or services. The best part of the book is how simple and clear the author makes everything. She explains social media strategies in an easy-to-
understand way, and her writing style is friendly and straightforward. Real-life examples make it even more helpful.
The book covers a lot, like creating social media plans, using hashtags, and measuring your success. It also explains the difference between organic and paid marketing, which is important for creating
cost-effective campaigns. This guide also contains tips on tailoring your content for platforms like Facebook, Instagram, and YouTube.
Overall, this book is a fantastic resource for anyone looking to boost their online presence and create meaningful connections with their audience.
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