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Vibrant Publishers

Social Media Marketing Essentials You Always Wanted To Know

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This book will help you:

  • Learn the process of coming up with a marketing strategy
  • Navigate through the sea of social media platforms and create platform-specific content 
  • Explore hashtags: Know when, where, and how to use them
  • Understand the metrics and evaluate your social media marketing strategies




Social Media Marketing Sample by Vibrant Publishers

Bibliographic Details

Pages : 292 pages

Paperback (ISBN): 9781636512181

eBook (ISBN): 9781636512198

Hardback (Color): 9781636512204

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Vibrant Publishers, Kavita Kamath


Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.

Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.

The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.

The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.

This book will help you-

  •  Learn the process of coming up with a marketing strategy
  • Navigate through the sea of social media platforms and create platform-specific content
  • Explore hashtags: Know when, where, and how to use them
  • Understand the metrics and evaluate your social media marketing strategies

The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

About the Author

Dr. Kavita Kamath is a faculty member at RMD Sinhgad School of Management Studies, a NAAC ‘A++’ Accredited institute, affiliated to Savitribai Phule Pune University (SPPU), ranked among the top 10 universities in India. She has a doctorate in social media marketing, an MBA in marketing management, and a bachelor’s degree in commerce. She also conducts corporate training programs. She has published her research work in several national and international peer-reviewed journals.

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

Social Media Marketing Essentials is a must read for anyone wanting to learn about the world of social media either for understanding organic or paid marketing. The ‘eyeballs’ that are spent on social media only continue to increase making it a key part of any marketing strategy these days. I enjoyed finding the history of these social media companies and the summary of their ad formats, and media measurement metrics in one place! The book provides a good first-principles-based understanding of the key social media platforms - this is really helpful since the social media landscape changes at a really fast pace but once you understand the basics well, it becomes much easier to navigate through the changes whether it’s a new content engagement format on an existing network like Instagram or a net new social media network that gains popularity in the next 5 years. Highly recommend this book. 

- Mr. Venkatraman Prabhu Director, Product Management, Amazon, USA.

This book written by Dr. Kavita Kamath Dhumal really captured the purpose of social media marketing in detail and has been written in a simplistic way to teach each and every aspect of marketing-basics to advanced strategies. As a finance person I never knew the intricacies of marketing campaigns and their evaluations but now I understand how every penny spent on various marketing vehicles may translate into revenue.

- Mr. Gannesh Rao, Vice President, Sony Pictures Networks India

Customer Reviews

Based on 4 reviews
Aishwarya Thapa
This is what I was searching for!!

This book taught me more about social media marketing than I could've ever imagined. It goes in-depth and does a great job explaining the concepts. Truly a great book for all those who are willing to pursue a career in Social Media Marketing as the book covers all the needed information from basics till advance. Still not done but so far enjoying and jotting down notes for the future . The author is very knowledgeable and it was an educational and informational read from start till date.

John Elcik
A Treasure Trove for Social Marketers

"Social Media Marketing Essentials You Always Wanted To Know" by Kavita Kamath and Vibrant Publishers is a rare find that exceeds expectations. It earns a well-deserved five stars from me, not just for meeting the bar but for setting it. This book isn't just a read; it's a journey into the depths of social media marketing, crafted with precision and care by Dr. Kamath, whose expertise shines brightly on every page.

Labeling this work as comprehensive might even be an understatement. It delves into the nooks and crannies of the subject with such detail and clarity that it leaves the reader informed and empowered. Whether you're gearing up for a corporate training session or knee-deep in graduate studies, this book will be your beacon. It's not just a manual; it's a masterclass in effectively marketing your brand across the bustling landscape of social media.

One of the aspects I deeply appreciated was the thoughtful inclusion of scholarly extras. The "How to Use This Book" feature and the interspersed quizzes are brilliant touches, transforming a potentially overwhelming sea of information into manageable, digestible insights. And while my own days of poring over footnotes might be behind me, I couldn't help but admire the meticulous documentation that underpins this work.

If you can call it that, my only point of contention lies with the choice of title—a decision more in the publisher's court than the authors'. Describing the contents as "essentials" somewhat underscores the breadth and depth of knowledge. This isn't a superficial skim through social media marketing; it's a deep, enriching exploration that offers more than the basics. The title might beckon to those seeking a primer, but the content is a treasure trove for those hungry for more.

At its core, "Social Media Marketing Essentials You Always Wanted To Know" is a guide that takes you by the hand and navigates the ever-changing world of social media marketing. This book covers everything from understanding the fundamental differences between traditional and social media to crafting tailored content for platforms like Facebook, Instagram, YouTube, and others. It doesn't stop at creation; it goes on to explain the nuances of organic versus paid marketing, making it a crucial tool for anyone looking to devise a cost-effective strategy.

With her doctorate in social media marketing and over 17 years of teaching experience, Dr. Kavita Kamath doesn't just write about the subject; she brings it to life with practical and profound insights and strategies. This book isn't just for reading; it's for absorbing, implementing, and transforming your approach to social media marketing.

In conclusion, this book is a gem. Whether you're a seasoned marketer or a curious newbie, there's something in it for you. It's not just about the essentials; it's about mastering the art and science of social media marketing. And for that reason, I loved it.

Wonderful book

This book is very interesting and has a lot of useful information. I have learnt a lot of things through this book.

Mike Michelsen

Is understanding social media as frustrating to everyone else as it is to me? Anyone as clueless as I am about social media and how to use it will love this book. It's a Godsend to anyone who needs to learn about social media and how to use it effectively.