Stakeholder Engagement Essentials You Always Wanted To Know
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- Identify key stakeholders in a project
- Understand the fundamentals of managing stakeholders
- Discover helpful approaches and strategies to engage stakeholders
- Learn how to build a Stakeholder Engagement plan
- Respond to stakeholder scenarios with the eye of a Project Manager
Stakeholder Engagement is the lifeblood of project management because stakeholders can make or break a project.
In Stakeholder Engagement Essentials You Always Wanted To Know, you will explore how to balance the tenets of project management with the uncertainties of human behavior. This book provides foundational essentials of Stakeholder Engagement along with practical techniques and tools to successfully navigate projects and your relationship with people in an organization. You can apply what you learn anytime you need to move a project, a conversation, or a partnership forward.
The book does not just state techniques to engage with stakeholders but makes learning fun and engaging with the help of case studies, activities, and tips that will tickle your brain and make your wear the hat of a Project Manager. You will gain a deeper understanding of project management and stakeholder engagement tools like Project Charters, Stakeholder Register, Power/Interest Matrix, etc.
Whether someone is a team lead, executive, or team member, it's essential to know how to anticipate, monitor, and engage people throughout the life cycle of a project and beyond.
By the end of Stakeholder Engagement Essentials, you will have a playbook for engaging stakeholders to achieve project success and deliver value to your organization.
This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.
Pages: 228 pages
Paperback (ISBN): 9781636511511
eBook (ISBN): 9781636511528
Hardback (Color): 9781636511535
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Michelle Bartonico, Vibrant Publishers
1. Introduction to Stakeholder Engagement
1.1 What is Stakeholder Engagement
1.2 Life Cycle Overview
1.3 Principles of Stakeholder Engagement
1.4 Stakeholder Theory
1.5 What Stakeholder Engagement is Not
Quiz
Chapter Summary
2. Identify Stakeholders
2.1 Identifying Stakeholders
2.2 Stakeholder Mapping
2.3 Stakeholder Register
2.4 Ask the Right Questions
2.5 Closing Thoughts
Quiz
Chapter Summary
3. Stakeholder Mapping and Analysis
3.1 Introduction to Mapping and Analysis
3.2 Types of Stakeholder Maps
3.3 Mapping for Change
Quiz
Chapter Summary
4. Stakeholder Engagement Plan
4.1 What is a Stakeholder Engagement Plan
4.2 Incorporate a Communications Management Plan
4.3 Build an Engagement Plan
4.4 Create an Engagement Plan that Succeeds
Quiz
Chapter Summary
5. Stakeholder Empathy
5.1 Defining Empathy
5.2 Three Types of Empathy
5.3 Learn About Your Stakeholders
5.4 Active Listening
Quiz
Chapter Summary
6. Choosing the Project Team
6.1 Choosing the Team
6.2 The Team is Predetermined
6.3 Selecting the Project Manager
6.4 Identifying the Project Sponsor
Quiz
Chapter Summary
7. Manage and Monitor Stakeholders
7.1 The Mechanics of Managing and Monitoring Stakeholder Engagement
7.2 Methods to Manage and Monitor
7.3 Working with Difficult Stakeholders
Quiz
Chapter Summary
Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Stakeholder Engagement Essentials articulates a people-centric approach that humanizes project management. This book provides engaging activities and discussions that allow the reader to reflect on and effectively digest the material.
-- Stephanie Mendeloff, Executive Director, CREA Curriculum & Consulting
This book is an excellent introductory textbook for those wanting to know about the importance of stakeholder engagement. The succinctness of the text and the breadth of the content covered offer a unique glimpse to anyone curious about this sub-topic within project management. It would be helpful for undergraduate students, early-career practitioners, and entrepreneurs wanting to break into any customer oriented industry. This is a great addition to the Vibrant’s Essentials Series.
-- James Meersman, Assistant Professor, Juniata College
Stakeholder Engagement Essentials is a definitive playbook for stakeholder engagement. Michelle leads us through the key processes and provides the tools to effectively execute a project. A clear, concise, and contemporary field guide for all project managers.
-- Bob Scherer, Professor of Management and Dean Neidorff School of Business, Trinity University
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Customer Reviews
Stakeholder Engagement Essentials is a must-read for anyone involved in project management. The book provides a clear framework for understanding and engaging stakeholders effectively. The case studies are particularly insightful. Highly recommended!
I found this book extremely useful for my work. It covers all the essential aspects of stakeholder engagement in a clear and concise manner. The real-life examples make the concepts easy to understand and implement.
This book offers a comprehensive guide to stakeholder engagement. The practical tips and real-world examples make it easy to apply the concepts. Its an invaluable resource for both beginners and experienced professionals.
"Stakeholder Engagement Essentials provides a thorough overview of how to effectively engage with stakeholders. The book is well-written and the concepts are explained in a simple and straightforward way. Highly recommend it to anyone looking to improve their stakeholder management skills."
An excellent resource for understanding stakeholder engagement. The book is well-organized and the content is easy to follow. The examples provided are very practical and helpful. A great addition to any project manager's library.
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