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Vibrant Publishers

Stakeholder Engagement Essentials You Always Wanted To Know

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  • Identify key stakeholders in a project
  • Understand the fundamentals of managing stakeholders 
  • Discover helpful approaches and strategies to engage stakeholders
  • Learn how to build a Stakeholder Engagement plan 
  • Respond to stakeholder scenarios with the eye of a Project Manager




Stakeholder Engagement Samp... by Vibrant Publishers

Bibliographic Details

Pages: 228 pages

Paperback (ISBN): 9781636511511

eBook (ISBN): 9781636511528

Hardback (Color): 9781636511535

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Michelle Bartonico


Stakeholder Engagement is the lifeblood of project management because stakeholders can make or break a project.

In Stakeholder Engagement Essentials You Always Wanted To Know, you will explore how to balance the tenets of project management with the uncertainties of human behavior. This book provides foundational essentials of Stakeholder Engagement along with practical techniques and tools to successfully navigate projects and your relationship with people in an organization. You can apply what you learn anytime you need to move a project, a conversation, or a partnership forward.

The book does not just state techniques to engage with stakeholders but makes learning fun and engaging with the help of case studies, activities, and tips that will tickle your brain and make your wear the hat of a Project Manager. You will gain a deeper understanding of project management and stakeholder engagement tools like Project Charters, Stakeholder Register, Power/Interest Matrix, etc.

Whether someone is a team lead, executive, or team member, it's essential to know how to anticipate, monitor, and engage people throughout the life cycle of a project and beyond.

By the end of Stakeholder Engagement Essentials, you will have a playbook for engaging stakeholders to achieve project success and deliver value to your organization.

This book is part of the Self-Learning Management Series designed to help students, managers, career switchers, and entrepreneurs learn essential management lessons.

About the Author

Michelle Bartonico is an experienced, solution-driven marketer and project manager with more than a decade of experience in higher education and marketing agencies serving clients in a breadth of industry verticals from healthcare to manufacturing. She is a certified Project Management Professional (PMP), PROSCI certified change practitioner, Six Sigma Yellow Belt, and has completed the Google Project Management Career Certificate program. Michelle also earned a Search Engine Optimization specialization from UC Davis Continuing and Professional Education. 

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Customer Reviews

Based on 10 reviews
Amazing book

This book helped me a ton! Such a great read!

A quick engaging read

We’re thinking about using this book for PD because the strategies are useful and the content flows/reads easily. Info about identifying specific target audiences is very helpful… tons of graphs and charts that are well sourced are included! 👍👍

All you need to create your plan & execute!

Very well written and organized to help you walk through and immediately apply what is offered. Since applying some of these principles we have seen significant engagement from organizations we hadn't had respond in years. It stays on my desk as a reference each time I am creating a plan and want to make sure I am hitting all the most important components. This is a top notch resource and is presented clearly, concisely, and with an eye on how the reader will implement!

Stephanie B.
Great find!

A must buy! Essential for all managers professional development.

Mark McCullough, M.A.T.
A relevant read

Given the dynamic world in which we live, it is crucial more than ever to identify and cultivate your business community's stakeholders. The author accurately reflects this need and establishes proven methods that have helped our community engage with the right stakeholders, at the right time.