+1 720-986-5272
-
SHOP
-
Self Learning Management Books
-
Test Prep Books
-
Legend In Marketing
-
Legend In Consumer Behavior
-
Legend In Strategic Marketing
RESOURCESBLOGSSPOTLIGHTS -
- Log in
The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
Estimated delivery between May 30 and June 01.
We use cookies and similar technologies to provide the best experience on our website.
The Ultimate Strategy Guide for Market Researchers! (Set of 2 Books)
(20)
In stock - Ready to be shipped
Request Sample Book/Online Resource
Share
Book 1: Business Strategy Essentials
With this book, you’ll learn how to:
- Identify your company’s current business strategy
- Master SWOT analysis and environmental scanning tools
- Apply practical strategies for business growth
- Deal with aggressive competitor moves
Click here to learn more about this book.
Book 2: Market Research Essentials
With this book, you’ll learn how to:
- Define and apply different research methods
- Ask the right questions for successful research
- Understand the research strategies used by top brands
- Conduct a successful market analysis
Pages: 390 Pages
Paperback (ISBN): 9781636515069
Category: Business & Economics
Author: Samara Omundson, Emily Wheeler, Callie Daum, Vibrant Publishers
Click on individual book titles below to view their complete Table of Contents.
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Samara Omundson and Emily Wheeler, co-founders of OWL Research Partners, hold MLIS degrees and bring 40+ years of combined market research expertise.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
Recently viewed products
I lead the consumer insights function at a retail company in Chicago and have spent years looking for a bundled resource that treats market research and business strategy as genuinely connected disciplines rather than separate silos. This two-book set delivers that connection. Samara Omundson and Emily Wheeler — co-founders of OWL Research Partners with MLIS degrees and 40-plus years of combined market research expertise — cover research methods, data types, ethical considerations, bias and data errors, and the future of market research in a way that a Customer Research Manager at Tracsis Transport Consultancy accurately described as demystifying market research and making it accessible. Callie Daum's Business Strategy Essentials then provides the strategic planning, competitive analysis, and execution frameworks that turn research insights into organizational action. A well-matched, professionally authored, and practically invaluable set for any insights or strategy professional.
I am an MBA student specializing in Marketing at a business school in Bengaluru and used this two-book set as a supplementary resource alongside my core curriculum. The Market Research Essentials volume by Omundson and Wheeler is one of the most clearly written and well-paced market research texts I have encountered — the chapter-level case studies that evolved progressively as the book advanced were a standout feature that one reviewer at Tracsis aptly highlighted. The coverage of bias and data errors, ethical and legal issues, and cost and resource limitations gave me a realistic and nuanced view of market research practice that my coursework often oversimplified. Callie Daum's Business Strategy Essentials — written by someone with 20-plus years of healthcare industry experience in strategic development and implementation — complemented the research volume by providing the strategic tools to act on research findings. An excellent and well-matched academic resource.
I work as a market intelligence manager at a telecommunications company in Istanbul and have been building our team's capability in both research methodology and strategic planning. This two-book set became the primary resource for our six-week internal development program. Omundson and Wheeler's Market Research Essentials is the most accessible and well-organized market research text I have reviewed at this level — the chapter on using research in strategic planning, marketing and communications research, and understanding the customer experience through market research maps directly to our team's day-to-day responsibilities. The chapter on what the future holds for market research — covering shifts in consumer behavior, the changing data landscape, and technology's evolving role — was particularly forward-looking and practically useful. Callie Daum's Business Strategy Essentials added the competitive analysis and strategic execution frameworks that completed the picture for our team.
I am a strategy consultant at a boutique firm in Austin serving mid-market clients across retail, consumer goods, and healthcare. Recommending a single bundled resource that covers both rigorous market research methodology and actionable business strategy frameworks in an accessible, self-contained format has always been difficult — until this set. Omundson and Wheeler bring over 40 years of combined MLIS-credentialed market research expertise to a volume that covers everything from research design and data types through ethical considerations, bias, and emerging trends including AI's growing role in research workflows. Callie Daum's Business Strategy Essentials provides the Porter's Five Forces, SWOT, industry life cycle, and strategy execution content that connects research outputs to competitive decisions. Together, the two books form a practical, well-authored strategic toolkit that I now recommend to every client building internal market intelligence capability.
I head the market research division at a mid-sized consumer goods company in Pune and was tasked with building strategic thinking capability across a team that was strong in research execution but weak in connecting findings to business strategy. This two-book set was the ideal resource for that objective. Omundson and Wheeler's Market Research Essentials covers research design, data collection approaches, analysis methodologies, ethical and legal issues, and emerging trends — including shifting consumer behavior and the continued technology and digital revolution — in a structured, quiz-supported format that made team-wide study practical. Callie Daum's Business Strategy Essentials provided the strategic frameworks — Porter's Five Forces, SWOT analysis, industry life cycles, and execution best practices — that gave our researchers the language to communicate findings in strategic terms. A cohesive and practically valuable pairing for research professionals.
Blog posts
Blogs on Operations and Project Management
Is Your Team Treating Lean and Continuous Improvement Like a Toolbox?
Blogs on Operations and Project Management
How to Achieve Operational Excellence with Continuous Improvement: A Step-by-Step Guide
Blogs on Operations and Project Management
What Is Six Sigma and Why Does It Still Matter in 2026?
Blogs on Operations and Project Management
8 Types of Lean Waste (TIMWOODS) and How to Eliminate Them
Blogs on Operations and Project Management
How to Handle Stakeholder Resistance in Change Management
Blogs on Operations and Project Management
Why Do Most Lean Implementation and Continuous Improvement Efforts Fail?
Blogs on Operations and Project Management
The New Face of Operational Excellence: From Waste Reduction to Effectiveness
Blogs on Operations and Project Management
7 Common Agile Myths That Block Real Transformation (and How to Bust Them)
Contact Information
Got questions? Call us on
+1-720-986-5272
Need help with your order?
reachus@vibrantpublishers.com
Available 24/7 via whatsapp chat
+1-315-413-6418
*Test names are the registered trademarks of their respective owners, who are not affiliated with Vibrant Publishers.
© 2026,
Vibrant Publishers LLC.
