278 products
278 products
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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
3300
Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
3300

Qualitative Methods, Part III: Subjective Personal Introspection
3300
Qualitative Methods, Part III: Subjective Personal Introspection
3300

Radical Experiential Views: The Consumption Experience and Customer Value
3300
Radical Experiential Views: The Consumption Experience and Customer Value
3300

Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
3300
Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
3300