This book will help you to :

• Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
• Learn the different models of service quality
• Gauge consumer wants and perceptions to meet their expectations
• Improve your service design to make it efficient
• Create a pricing strategy according to your service business type

Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.

Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.

The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.

Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide.

This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.

Practical Six Sigma Guide for Beginners that Delivers Results

Six Sigma is one of the most powerful process improvement methodologies globally—and often misunderstood. It’s commonly taught through dense statistical manuals, surface-level certification guides, or slide decks filled with acronyms and lacking depth. Six Sigma Essentials adopts a completely different approach.

Written by Priyank Awasthi, a Six Sigma Master Black Belt with 18 years of experience across IT, manufacturing, and services, this book is ideal for anyone who wishes to understand and apply Six Sigma concepts in real time. 

• At its core, it offers a guided journey through the DMAIC framework—Define, Measure, Analyse, Improve, and Control. Each chapter covers a phase, including key overviews, summaries, quizzes, and tollgates that showcase how Six Sigma operates on real projects.
• You’ll learn the tools practitioners actually use, such as VOC analysis, CTQ Trees, SIPOC diagrams, Project Charters, Fishbone Diagrams, Hypothesis Testing, FMEA, and Control Charts.
• A comprehensive case study at the end of the book and two bonus cases in the online resources connect each phase, illustrating how DMAIC delivers measurable results in real organizational settings.

These are explained clearly, encouraging hands-on implementation, and reinforced with solved examples, ready-to-use templates, and quizzes designed to enhance recall and real-world application of key concepts.

Whether you're preparing for a Green Belt project, supporting a process improvement initiative, or simply curious about how top organisations reduce defects and improve customer satisfaction, this book offers a practical starting point for your Six Sigma journey.

Start implementing real-world, measurable improvements that matter with Six Sigma Essentials!

Learn your way through the intricacies of social media marketing and come out at the top by effectively marketing your brand offerings.

Social Media Marketing Essentials You Always Wanted To Know walks you through the fundamentals of the dynamic world of social media marketing, helping you understand what social media marketing is and how to use it to reach the audience you want and maximize your company’s revenue.

The book talks about the importance and scope of social media marketing, the comparison between traditional media and social media, what a media mix is, and how to formulate social media plans and strategies, to name a few. It further describes different types of content for social media marketing and how to tailor it for popular social media platforms like Facebook, Instagram, YouTube, X, etc. The differences between organic and paid marketing are crucial to formulating a cost-effective social media marketing strategy, and this book helps you with that as well.

The book concludes with chapters on the metrics used to evaluate the success of a social media marketing plan, and the ethics surrounding the practice of social media marketing.

This book will help you-

•  Learn the process of coming up with a marketing strategy
• Navigate through the sea of social media platforms and create platform-specific content
• Explore hashtags: Know when, where, and how to use them
• Understand the metrics and evaluate your social media marketing strategies

The author, Dr. Kavita Kamath, boasts a doctorate in social media marketing and has 17+ years of teaching experience under the bag, so you know the book is reliable and holds a treasure of knowledge for anyone looking to gain a deeper understanding of the essentials of the subject matter.

Master the People Side of Project Management

Every project has a plan. Not every project has buy-in. Stakeholder Management for Project Managers closes that gap—giving project managers, program directors, business analysts, and change leaders the frameworks, tools, and empathy-driven strategies they need to successfully engage people throughout every phase of a project.

Authored by Michelle Bartonico, a certified PMP and PROSCI-certified change practitioner with nearly two decades of experience leading enterprise initiatives in higher education and marketing, this practical guide bridges project management theory with the realities of working with people in organizations.

Key Features include:

• End-to-end stakeholder engagement framework aligned with PMBOK® principles
• Tools for stakeholder identification, mapping, and analysis (power/interest matrix, salience model, onion diagram, and more)
• Step-by-step guidance for building a Stakeholder Engagement Plan and Communications Management Plan
• Empathy-focused strategies: cognitive, emotional, and compassionate empathy applied to stakeholder relationships
• Change management models, including ADKAR, Kotter, and the change curve—with practical application to real project scenarios
• Downloadable resources: Project Charter, RACI Chart, Stakeholder Engagement Plan, and two Stakeholder Register templates

Whether you lead enterprise initiatives, manage client relationships, or drive organizational change, this book is your go-to guide for stakeholder engagement success. From identifying key stakeholders to navigating resistance and complex personalities, each chapter delivers practical techniques you can apply immediately—across industries, teams, and projects.