Learn AI, Machine Learning, and Deep Learning in One Easy-to-Understand Guide

Artificial Intelligence is transforming the way we live, work, and interact—but understanding it doesn’t have to be overwhelming.

Artificial Intelligence Essentials You Always Wanted to Know is a clear, engaging, and practical introduction to AI—perfect for business professionals, career switchers, tech enthusiasts, and lifelong learners.

From understanding how AI models are built to exploring cutting-edge technologies like Neural Networks and Generative AI, each chapter breaks down complex ideas into manageable sections—complete with summaries and quizzes to reinforce key learnings.

Key Features of the Book

A Clear Introduction to AI

Learn how AI has evolved and how it’s transforming industries from finance and healthcare to retail and education.

Foundational Concepts Made Simple

Understand how AI solves problems, the three core learning paradigms, and the basics of model development.

Machine Learning Techniques Explained

Dive into key methods like regression, classification, and clustering, and discover when to apply them in real-world scenarios.

Deep Learning Demystified

Explore neural networks, CNNs, and RNNs, and understand how deep learning is driving innovation in various fields.

Explore Core AI Domains

• Natural Language Processing (NLP) – Learn how machines process and generate human language.
• Computer Vision (CV) – Discover how AI understands the visual world.
• Generative AI – Learn the basics of prompt engineering, large language models (LLMs), and content creation.

Bonus: Online Job Prep Support

Access exclusive interview questions to help you prepare for roles in a rapidly growing job market.

Take the first step toward mastering AI and equip yourself for the future that's already unfolding.

At the foot of his dying wife’s hospital bed, Jamie Turner received what he calls the "most difficult gift" of his life: the realization that, despite his professional success as an author and CNN contributor, he had spent twenty-three years of marriage physically there but never truly present. This devastating moment of clarity became the catalyst for a radical personal transformation—and the blueprint for this book.

In Better: A Guidebook to a New and Improved You, Turner moves beyond generic self-help to provide a science-based manual for upgrading your personal and professional "operating system." 

The book is structured around a unique, actionable framework called The Four Ms:

• Mindset: Learn to reframe limiting beliefs and rewire your neural networks to see challenges as opportunities for growth.
• Mentoring: Master science-based communication techniques to build deeper, more reciprocal connections and turn conflict into collaboration.
• Management: Discover practical strategies to manage your mental and physical well-being through a biological understanding of the "human energy field."
• Marketing: Develop a personal brand that authentically reflects your "better self" to the world.

Turner blends heart-wrenching experiences with rigorous scientific inquiry, exploring how our thoughts create neurotransmitters that shape our physical reality. From the electromagnetic fields generated by the heart to the "unspoken rules" of high-stakes leadership, Better provides a comprehensive guide for anyone who feels they are "climbing the next mountain" but missing the life right in front of them.

Engaging, vulnerable, and deeply practical, this book teaches you how to stop wallowing in the past and start using your history to build a future of presence, influence, and purpose. It’s time to stop dreaming about "what’s next" and start becoming the version of yourself the world—and your loved ones—deserve.

• Understand the history, foundation, and use cases of blockchain
• Discover how the decentralized system of blockchain functions and creates a trust mechanism
• Read about the components of blockchain and the different types of blockchains
• Create a private blockchain and deploy a smart contract onto a blockchain
• Learn the differences between fiat currency and cryptocurrency
• Incorporate blockchain technology into your projects
• Know the potential dangers surrounding the concepts of blockchain
  
  Blockchain Essentials You Always Wanted To Know brings a lucid approach to learning the fundamentals of blockchain technology. The book covers the fundamentals of blockchain from a technical standpoint in an easy-to-understand language that allows anyone to grasp its intricacies.

Blockchain Essentials begins by explaining the central concept of blockchain technology–the decentralization system–and dives deeper into concepts like cryptography, Merkle trees, mining, cryptocurrency, and consensus algorithms which form the core of blockchain technology. The book contains a dedicated chapter on creating a smart contract using the Truffle and Ganache software. The necessary steps to be taken to adapt blockchain into a project are also discussed in detail in this book.

Blockchain Essentials also includes quizzes, fun facts, and real-life case studies to make your self-learning process smoother! In addition, you can access pre-made smart contract programs from the online resources of this book.

Please note: This book does not cover topics such as cryptocurrency investment strategies, timing the market, or how to profit from Bitcoin.

Blockchain Essentials is part of Vibrant Publishers’ Self-Learning Management series.

• Learn how strong brands stand out through strategy and positioning
• Understand the science behind building brands with lasting impact
• Craft and communicate a unique value proposition
• Use practical tools to strengthen your brand across all touchpoints

Create a Brand That Leads, Not Just Competes!

In an overcrowded marketplace filled with countless products and ever-expanding brand options, standing out is no longer optional—it’s essential. Before your product even gets a chance to prove itself, your brand identity is already doing the talking. Brand Management Essentials You Always Wanted to Know is your practical guide to building a brand that not only captures attention but earns trust and drives lasting impact.

Structured in eight concise chapters, the book walks you through the full brand lifecycle—from purpose and audience insight to positioning, experience design, and performance management. Grounded in real-world applications, each chapter blends clarity with action: data-lite frameworks, illustrative case examples, and modular templates support focused planning and informed execution. From technology and retail to B2B services, the tools are designed to fit your sector and your schedule.

What You’ll Learn:

• Practical tools for audience segmentation and persona building that guide decisions.
• Ways to craft a compelling value proposition and express it consistently across every customer touchpoint.
• An agile approach for monitoring brand health and refining messages or offerings as markets shift.

If you're preparing for a campaign, aligning teams, or evolving your brand without a full rebrand, Brand Management Essentials equips you to lead with focus, act with confidence, and build a brand that stands the test of time.

• • Understand the role of analytics in decision-making.
  • Learn how to use descriptive, predictive, and prescriptive analytics.
  • Gain knowledge of tools for executing data-driven strategies.
  • Explore ways to turn data into actionable intelligence.

   

  Whether you're just starting out or already have some experience, Business Analytics Essentials You Always Wanted to Know is designed to demystify the world of analytics and help you effectively integrate data-driven decision-making into your work. It covers everything from foundational concepts to advanced techniques, making it an invaluable resource for professionals and business leaders alike.

  The focus of the book is on explaining how business analytics can help organizations solve problems, optimize processes, and make smarter decisions based on data insights. The book explores topics that are essential in today’s digital world, such as data governance, ethical considerations in analytics, and emerging trends in AI and machine learning.

  The book includes practical examples and case studies, illustrating how these tools can be applied in real-world business situations. Regardless of whether you are an aspiring data analyst, a business executive, or an entrepreneur, this book will provide you with the essential skills needed to turn data into actionable intelligence and create meaningful business value.

  After reading this book, you will understand: 

  • Core principles and practical applications of business analytics
  • Use of tools such as SQL, Python, and Tableau in business analytics
  • Concepts of descriptive, predictive, and prescriptive analytics
  • How business analytics is used in various industries and contexts
  • How to analyze data, forecast trends, and make recommendations

A deep dive into the nuances of effective business communication


Business Communication Essentials You Always Wanted to Know is a tell-all book on the theme of Business Communication. If you have been struggling with designing and implementing an effective business communication strategy in your organization, this book will be of immense help to you.

Business Communication Essentials simplifies the processes of business communication in a way no other book has dealt with the subject-matter. It highlights the essential steps that must be taken at any time to transform your business communication approaches.

Reading this book will provide you with all the secrets of powerful and effective business communication. Whether you are a student or a C-suite executive, the pragmatic and easy procedures for achieving quality and top-notch business communication practices that you will discover in this book are truly invaluable.

You will gain an understanding of the following:

• Types of business communication and its importance for business growth
• Audience demographics and drafting relatable business messages
• How to communicate effectively in this fast-paced world
• Some modern tools for effective business communication

This book is written in a conversational tone and is packed with fun examples that will aid the learning experience.

• Understand complex ethical frameworks and apply them practically
• Navigate leadership challenges to drive sustainable organizations
• Learn seven ethical tests to guide your decision-making across scenarios
• Gain knowledge of global sustainability standards and regulations
• Solve ethical dilemmas effectively and build socially responsible companies
• Prepare for future business ethics challenges with insights into emerging trends
  
  

In today’s dynamic business landscape, ethical behavior isn’t just a virtue—it's a necessity. Business Ethics Essentials You Always Wanted To Know provides an insightful understanding of the principles, challenges, and applications of ethics in business. Written in an engaging and accessible tone, it simplifies complex ethical concepts with real-world examples.

This book offers well-rounded strategies and governance-related best practices for entrepreneurs, leaders, and professionals to align everyday decisions with long-term success and stakeholder well-being. It also enables individuals and businesses to reflect on the latest developments and research in business ethics.

Business Ethics Essentials is your roadmap to making integrity a core business asset. It will help you succeed in today’s ever-evolving environment while staying true to your values. It equips you with global perspectives on the role of ethics in finance, marketing, and human resource management in a volatile business world.

The quiz questions at the end of every chapter help readers test their knowledge. The book also includes practical tools, ready-to-use downloadable templates, and online resources for professionals in the field. It is part of the Self-Learning Management Series designed to help you learn essential management lessons.