Managerial Marketing: Current Thought

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Rs. 8,900.00 INR Rs. 4,800.00 INR

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Rs. 8,900.00 INR Rs. 4,800.00 INR

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  • 5 stars: 3 (60%)
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D
David Miller

Jagdish Sheth delivers a comprehensive and insightful guide on modern managerial marketing practices. The book is filled with actionable strategies that every marketing professional should know.

N
Nisha Kapoor

A well-written book that offers great insights into current marketing thought processes. Some sections could benefit from more case studies, but overall, its a valuable resource for managers and students alike.

E
Emma Robinson

The book provides a fresh perspective on managerial marketing. The concepts are well-explained, but more examples from emerging markets would have enhanced its global applicability.

B
Burak Y?ld?r?m

A brilliant book that bridges theory and practice in managerial marketing. Sheths understanding of the subject is unparalleled, making this a must-read for marketers working in dynamic industries.

A
Aditya Narayan

This book is a goldmine of knowledge for professionals looking to enhance their marketing strategies. Jagdish Sheth combines research and real-world applications seamlessly.