Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know
Product Management Essentials You Always Wanted to Know

Product Management Essentials You Always Wanted to Know

A Practical Guide to Product Manager Roles, Strategies, Launches, and Cracking PM Interviews

★★★★★ (4.8/5) Rated by 1,200+ Readers
Rs. 2,900.00 M.R.P.S: Rs. 4,000.00 SAVE 27%
Description
  • Complete information about the product management role
  • A seamless guide to the product journey—from identifying product opportunities to its launch and marketing 
  • Practical tools and strategic models used by top PMs to guide decision-making 
  • Skills needed to become a top-tier product manager 
  • Actionable tips on how to transition into product management and ace your PM interviews

Product Management Essentials You Always Wanted to Know is a clear and practical guide for anyone looking to kickstart their career in product management or strengthen their understanding of the role. Whether you're just starting out or exploring a career shift, this book offers a solid introduction to what product managers do and how they add value to both startups and large organizations.

You'll learn about the key responsibilities of a product manager, what a typical day looks like, and the skills needed to succeed. The book also highlights the cross-functional nature of the role, showing how PMs work across teams—from engineering to marketing—to bring products to life and deliver real impact.

By reading the book, you will get an understanding of the following: 

  • Product manager roles and responsibilities and the day in the life of a product manager
  • How to identify product opportunities and work cross-functionally across different departments to launch a product into the market
  • Frameworks commonly used by product managers to make strategic decisions for the product as well as the overall organization
  • Different product management specializations and how to become a top-tier product manager
  • How to get into a product management role and crack PM interviews
Bibliographic Details

Pages: 256 page

Paperback (ISBN): 9781636514796

eBook (ISBN): 9781636514802

Hardback (Color): 9781636514819

Trim Size: 5.5” x 8.5”

Category: Business & Economics

Author: Chintan Udeshi, Vibrant Publishers

Table of Contents

1. Introduction to Product Management
1.1 Why Do Organizations Need Product Managers?
1.2 A Product Manager’s Goals and Responsibilities
1.3 A Day In the Life of A Product Manager
1.4 How is a Product Manager Different from Project Managers, Program Managers, and Scrum Master
Chapter Summary
Quiz

2. Identifying Product Opportunities
2.1 Market Analysis and Understanding Customers’ Needs
2.2 Competition
2.3 Segmentation, Targeting, and Positioning (STP)
2.4 Vision → Strategy
2.5 User and Buyer Personas
2.6 Business Model Canvas
2.7 Users’ Group and Customer Interactions
Chapter Summary
Quiz

3. Converting Strategy into Product
3.1 Strategy → Roadmap
3.2 Feature Prioritization
3.3 Crafting Product Specifications/Requirements
3.4 Building the Product- Waterfall vs Agile
3.5 Building an MVP → Launching the POC/Private Preview
3.6 Product Pricing
3.7 Launching the Product
Chapter Summary
Quiz

4. Product Messaging and Launching the Product
4.1 Developing a Go-To-Market (GTM) Strategy
4.2 Product Positioning
4.3 Understanding Product Buying Cycle/Purchase Funnel
4.4 Launch Plan
4.5 Collateral Building
4.6 Announcement and PR
4.7 Digital and Social Media Marketing
4.8 Measuring GTM Success
4.9 Post-Launch Activities
Chapter Summary
Quiz

5. After the First Product Launch
5.1 Measuring Success
5.2 Customer Feedback Loop
5.3 Understanding the Product Lifecycle
5.4 Win-Loss Analysis and Funnel Analysis
5.5 Portfolio Planning
5.6 Lifetime Value of the Customer
Chapter Summary
Quiz

6. Skills Needed to Become A Top-Tier Product Manager
6.1 Customer Empathy
6.2 Communication
6.3 Tech/Domain Knowledge
6.4 Leading Without Authority
6.5 Business Acumen
6.6 Relationship Management
6.7 Negotiation
6.8 Attention to Details
6.9 Data Analysis
Chapter Summary
Quiz

7. Product Management Specializations
7.1 B2B vs. B2C Product Management
7.2 Generalist PM vs. Growth PM vs.Platform PM
7. 3 Inbound vs. Outbound Product Management
Chapter Summary
Quiz

8. Commonly Used Product Management Frameworks
8.1 SWOT Analysis
8.2 5C Analysis
8.3 Porter’s Five Forces
8.4 Cluster Analysis
8.5 Conjoint Analysis
8.6 4P Analysis
8.7 Customer Purchases Decision Framework
8.8 Business Model Canvas
8.9 PESTLE Analysis
8.10 BCG Growth Market Share Matrix
8.11 Pricing Decisions
8.12 Build, Partner, Buy Analysis 
8.13 Pragmatic Marketing Framework
8.14 TAM/SAM/SOM Analysis
8.15 Kano Model
8.16 Sample PRD Format
Chapter Summary
Quiz

9. How to Get Into Product Management
9.1 Transitioning From Different Roles to PM
9.2 Must-Have Hard and Soft Skills for Product Managers
9.3 Hiring and Interview Process
9.4 Career Paths in Product Management
9.5 Do You Need An MBA to Become A Successful PM?
Chapter Summary
Quiz

10. Cracking the PM Interview: Types of Questions and Tips
10.1 What Tech Companies Look for in PM - Amazon, Microsoft, Apple, and Facebook
10.2 Types of Interview Questions
10.3 Importance of Networking and Mentorship
Chapter Summary
Quiz

Author

With over 15 years of tech experience and 7+ years in product management, Chintan Udeshi has mentored over 100+ candidates interested in transitioning to a product management role.

Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

Editorial Reviews

This book does a great job of balancing breadth and real-world relevance. A solid foundation for anyone stepping into the PM world.
-- Dinker Charak
Author, Creating Products That Matter

I am very impressed with the wide array of concepts covered, the well-structured format of the book, and the clarity with which the concepts have been presented, often with practical examples.
-- Raghu Ramanujam,
Senior Director, Product Management, Flipkart

Supplemental Resources

Online Resources

Instructor Resources

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  • 5 stars: 45 (71%)
  • 4 stars: 18 (29%)
  • 3 stars: 0 (0%)
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  • 1 star: 0 (0%)
N
Nora Perez (USA)
Great investment of time for product management and strategic leadership mastery

This publication helped us overhaul our product workflows and implement robust lifecycle practices. Highly recommended!

O
Owen Mitchell (USA)
Masterful breakdown of product discovery, MVP creation, and market positioning

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern product professionals.

L
Layla Carter (USA)
An essential reference book for business leaders and product practitioners

Extremely helpful for understanding how to combine product management principles to drive customer engagement, reduce churn, and accelerate market fit.

W
Wyatt Nelson (USA)
Practical frameworks and strategies for modern product management execution

The quality of content is top-notch. Real-world case studies, product checklists, and strategy tips make this an essential desk companion.

P
Penelope Gonzalez (USA)
Very well structured book explaining agile product management and backlog refinement

As a Director of Product, this manual gave me exact delivery frameworks, prioritization models, and product toolkits needed to lead our teams with precision.

C
Carter Baker (USA)
Exceptional guide offering deep insights into product strategy and metric tracking

A remarkably clear and well-structured guide. It bridges complex product management theories and practical operational concepts into digestible, actionable chapters.

C
Chloe Adams (USA)
Highly recommended book focusing on feature prioritization and customer discovery

Purchased this book to upskill our product and engineering teams. The practical frameworks on roadmapping, feature prioritization, and go-to-market strategy have been immensely valuable.

M
Madison Scott (USA)
Comprehensive book for mastering product roadmapping, user research, and go-to-market execution

This publication helped us overhaul our product workflows and implement robust lifecycle practices. Highly recommended!

Z
Zion Green (USA)
Invaluable resource collection for product managers and agile product owners

This book is an absolute masterpiece for professionals wanting to master product management. The integration of core strategy principles with practical user research tools is phenomenal.

S
Sebastian Hill (USA)
Phenomenal essential guide covering product management and lifecycle strategies

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern product professionals.

A
Alexander Wright (USA)
Clear guidance on leveraging product frameworks for robust market success

The quality of content is top-notch. Real-world case studies, product checklists, and strategy tips make this an essential desk companion.

V
Victoria Lopez (USA)
Superb publication offering unmatched product management and leadership wisdom

Extremely helpful for understanding how to combine product management principles to drive customer engagement, reduce churn, and accelerate market fit.

S
Scarlett King (USA)
Top tier reference library for contemporary product management and strategy

As a Director of Product, this manual gave me exact delivery frameworks, prioritization models, and product toolkits needed to lead our teams with precision.

H
Henry Hernandez (USA)
Transformed how our product team approaches development, roadmaps, and customer discovery

A remarkably clear and well-structured guide. It bridges complex product management theories and practical operational concepts into digestible, actionable chapters.

A
Aria Young (USA)
Thorough coverage of user personas, pricing models, and product lifecycle control

Purchased this book to upskill our product and engineering teams. The practical frameworks on roadmapping, feature prioritization, and go-to-market strategy have been immensely valuable.

S
Sofia Hall (USA)
Masterful breakdown of product discovery, MVP creation, and market positioning

This publication helped us overhaul our product workflows and implement robust lifecycle practices. Highly recommended!

L
Lucas Allen (USA)
Great investment of time for product management and strategic leadership mastery

This book is an absolute masterpiece for professionals wanting to master product management. The integration of core strategy principles with practical user research tools is phenomenal.

O
Oliver Walker (USA)
An essential reference book for business leaders and product practitioners

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern product professionals.

E
Elijah Lewis (USA)
Very well structured book explaining agile product management and backlog refinement

The quality of content is top-notch. Real-world case studies, product checklists, and strategy tips make this an essential desk companion.

E
Elizabeth Lee (USA)
Practical frameworks and strategies for modern product management execution

Extremely helpful for understanding how to combine product management principles to drive customer engagement, reduce churn, and accelerate market fit.

E
Ella Rodriguez (USA)
Exceptional guide offering deep insights into product strategy and metric tracking

As a Director of Product, this manual gave me exact delivery frameworks, prioritization models, and product toolkits needed to lead our teams with precision.

B
Benjamin Clark (USA)
Highly recommended book focusing on feature prioritization and customer discovery

A remarkably clear and well-structured guide. It bridges complex product management theories and practical operational concepts into digestible, actionable chapters.

J
James Martinez (USA)
Comprehensive book for mastering product roadmapping, user research, and go-to-market execution

This book is an absolute masterpiece for professionals wanting to master product management. The integration of core strategy principles with practical user research tools is phenomenal.

A
Abigail Garcia (USA)
Phenomenal essential guide covering product management and lifecycle strategies

This publication helped us overhaul our product workflows and implement robust lifecycle practices. Highly recommended!

E
Emily Robinson (USA)
Invaluable resource collection for product managers and agile product owners

Purchased this book to upskill our product and engineering teams. The practical frameworks on roadmapping, feature prioritization, and go-to-market strategy have been immensely valuable.

L
Logan Thompson (USA)
Superb publication offering unmatched product management and leadership wisdom

An exceptional publishing achievement by Vibrant Publishers. Every single chapter delivers high-yield takeaways for modern product professionals.

H
Harper White (USA)
Transformed how our product team approaches development, roadmaps, and customer discovery

As a Director of Product, this manual gave me exact delivery frameworks, prioritization models, and product toolkits needed to lead our teams with precision.

M
Mason Harris (USA)
Top tier reference library for contemporary product management and strategy

The quality of content is top-notch. Real-world case studies, product checklists, and strategy tips make this an essential desk companion.

E
Evelyn Martin (USA)
Clear guidance on leveraging product frameworks for robust market success

Extremely helpful for understanding how to combine product management principles to drive customer engagement, reduce churn, and accelerate market fit.

E
Ethan Jackson (USA)
Thorough coverage of user personas, pricing models, and product lifecycle control

A remarkably clear and well-structured guide. It bridges complex product management theories and practical operational concepts into digestible, actionable chapters.

L
Lucas Anderson (USA)
Masterful breakdown of product discovery, MVP creation, and market positioning

This book is an absolute masterpiece for professionals wanting to master product management. The integration of core strategy principles with practical user research tools is phenomenal.