Legend In Consumer Behavior

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Helping Define the Field and Expand Its Horizons

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Helping Define the Field and Expand Its Horizons

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Attitude, Identity, and Influence

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Attitude, Identity, and Influence

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Recent Work on Consumer Information Processing

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Recent Work on Consumer Information Processing

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Emotion, Adaptive Decision Making, And Consumer Behavior

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Emotion, Adaptive Decision Making, And Consumer Behavior

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Adaptive Decision Making

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Adaptive Decision Making

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Consumer Information Processing: Marketing Applications

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Consumer Information Processing: Marketing Applications

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Consumer Information Processing: Decision Making

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Consumer Information Processing: Decision Making

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Inspirational Applications, Part II : Scholarship and Creativity

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Inspirational Applications, Part II : Scholarship and Creativity

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Inspirational Applications, Part I: Marketing Education

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Inspirational Applications, Part I: Marketing Education

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Macromarketing Applications, Part II: Marketing versus Consumer Research

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Macromarketing Applications, Part II: Marketing versus Consumer Research

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Marketing Applications: Branding, Communications, and Strategy

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Marketing Applications: Branding, Communications, and Strategy

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Qualitative Methods, Part III: Subjective Personal Introspection

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Qualitative Methods, Part III: Subjective Personal Introspection

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