Legend In Consumer Behavior

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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

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Qualitative Methods, Part I: Interpretive Approaches

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Qualitative Methods, Part I: Interpretive Approaches

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Quantitative Methods: MDS, MDA , CCA , and Beyond

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Quantitative Methods: MDS, MDA , CCA , and Beyond

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Nostalgia and Age-Related Preferences

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Nostalgia and Age-Related Preferences

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part I: Art and Entertainment

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Esthetics and Tastes, Part I: Art and Entertainment

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Emotions

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Emotions

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Radical Experiential Views: The Consumption Experience and Customer Value

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Radical Experiential Views: The Consumption Experience and Customer Value

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Magic and Religion in Consumption Practices

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Magic and Religion in Consumption Practices

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Discipline and Liberation in Consumption

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Discipline and Liberation in Consumption

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Collecting, Luxury, and the Production of Consumer Desire

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Collecting, Luxury, and the Production of Consumer Desire

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