Legend In Consumer Behavior

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Macromarketing Applications, Part II: Marketing versus Consumer Research

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Macromarketing Applications, Part II: Marketing versus Consumer Research

$90.00 USD $48.00 USD
Marketing Applications: Branding, Communications, and Strategy

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Marketing Applications: Branding, Communications, and Strategy

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Qualitative Methods, Part III: Subjective Personal Introspection

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Qualitative Methods, Part III: Subjective Personal Introspection

$90.00 USD $48.00 USD
Qualitative Methods, Part I: Interpretive Approaches

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Qualitative Methods, Part I: Interpretive Approaches

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Quantitative Methods: MDS, MDA , CCA , and Beyond

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Quantitative Methods: MDS, MDA , CCA , and Beyond

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Nostalgia and Age-Related Preferences

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Nostalgia and Age-Related Preferences

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part II: Effects of Personality, Class,and Expertise

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Esthetics and Tastes, Part I: Art and Entertainment

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Esthetics and Tastes, Part I: Art and Entertainment

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Radical Experiential Views: The Consumption Experience and Customer Value

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Radical Experiential Views: The Consumption Experience and Customer Value

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Traditional Decision-Oriented Approaches: Attitude, Information-Processing, and Features-Perceptions-Affect Models

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Magic and Religion in Consumption Practices

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Magic and Religion in Consumption Practices

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Discipline and Liberation in Consumption

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Discipline and Liberation in Consumption

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