Vishal Desai has two decades of formidable work experience as Category and Business Head at leading Indian movies and gaming entertainment companies viz: Reliance ADAG’s Zapak.com, Shemaroo Entertainment Limited, and Milestone Interactive Group. He has worked extensively in sales and marketing strategy, brand and product management, and corporate strategy. His expertise lies in launching new products with the right marketing mix strategy and managing products through their entire life cycle. His portfolio of brandsn launched while working at Indian licensee companies includes Sony PlayStation One, Slumdog Millionaire, Spiderman, WWE Raw, and several other entertainment franchises across gaming and movie entertainment. He has been a speaker and delegate at various conferences and seminars and has written articles in leading print publications. He is passionate about quizzing and management strategy games and has won the International Business Simulation competition organized by Virginia Commonwealth University. He also regularly organizes business quiz competitions for students at Indian B-Schools. As a subject matter expert, he has contributed towards the development of educational e-content for Govt. Of India’s University Grants Commission. He teaches at media and management institutes as a visiting faculty member. He is a management graduate from NMIMS University, India.
Books By Vishal Desai
Blogs By Vishal Desai