In an ever-evolving marketplace, the services industry is a fast-growing sector which is helping the world economy grow quickly. However, services marketing is a very intricate process that needs to...
Services Marketing Essentials You Always Wanted to Know
This book will help you to :
- Understand the Extended Services Marketing Mix which includes Product, Place, Price, Promotion, People, Process, and Physical Evidence
- Learn the different models of service quality
- Gauge consumer wants and perceptions to meet their expectations
- Improve your service design to make it efficient
- Create a pricing strategy according to your service business type
Pages: 236 pages
Paperback (ISBN): 9781636511733
eBook (ISBN): 9781636511740
Hardback (Color): 9781636511757
Trim Size: 5.5” x 8.5”
Category: Business & Economics
Author: Vishal Desai
Services Marketing Essentials You Always Wanted to Know is a practical, concise, and straightforward guide on the essential aspects of services marketing.
Vishal Desai, a seasoned business professional with specialization and expertise in sales and marketing, has authored this book keeping in mind the novice professionals as well as the already experienced ones. The book covers the essential topics of services marketing and is a blend of theoretical explanations and practical demonstrations of the services marketing concepts.
The book is a must-read for young managers, B-school students, and entrepreneurs who wish to enhance their understanding and knowledge of services marketing. It is also a good fit for the teaching fraternity and industry professionals who teach sales and marketing courses at business schools as it includes several case studies, quizzes, and activities to liven up the subject and demonstrate the practical implications of it in real life.
Services Marketing Essentials You Always Wanted To Know prepares the readers to meet the challenges and seize the opportunities in today’s dynamic marketplace, especially when the service industry is growing exponentially worldwide.
This book is part of Vibrant Publishers’ Self-Learning Management series that aims to equip working professionals and students with essential knowledge of management subjects through compact and beginner-friendly books.
About the Author
About the Author
Vishal Desai is a seasoned business management professional with two decades of industry and academic experience across marketing, sales, brand management, advertising, retail management, and services marketing. He teaches various courses on these subjects, which are his areas of expertise, at B-schools. Vishal also consults organizations in implementing best practices in these domains. In his career span so far, he has worked with leading companies across verticals of FMCG, Media & Entertainment, Education & Training, and Consumer Goods.
About the Series
About the Series
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
The book is an excellent read.The case studies, quizzes, info-graphics, models, and figures given in the book reinforce the learnings of each chapter. I recommend the book for students, faculty members, and college libraries.
- Dr. Poonam Nikam, Dean, IIEBM's Indus Business School
This book contains all the essential topics - from fundamentals to the strategic perspective of services marketing. The case studies given in the book will make students learn from and relate to real-life situations in services marketing.
- Dr. Vishal Bhole, Former Director, Thakur Global Business School
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