Analytical Marketing

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$90.00 USD $33.00 USD

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$90.00 USD $33.00 USD

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Based on 12 reviews
67%
(8)
33%
(4)
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Samantha Lewis
A Data-Driven Approach to Modern Marketing

This book brilliantly bridges the gap between traditional marketing concepts and data analytics. A must-read for marketers aiming to stay competitive.

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Ankit Verma
Excellent Blend of Theory and Application

The insights on using analytics for consumer insights, segmentation, and performance tracking are top-notch. A valuable tool for marketing students.

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Sarah Collins
A Strategic Must-Read for Data-Driven Marketers

Analytical Marketing is a brilliant blend of theory and actionable insights. Philip Kotler and his co-authors masterfully show how analytics can revolutionize marketing decisions. The case studies and frameworks provided are clear, insightful, and relevant to todays digital economy. As a marketing strategist, I found this book incredibly valuable in understanding how to align data with customer needs. Highly recommended for both professionals and students seeking a competitive edge in marketing.

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Rachel Henderson

A comprehensive guide for those diving into marketing analytics. The book is well-structured and offers actionable insights for both students and professionals in the field.

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Anil Deshmukh

The book provides a clear understanding of how analytics can transform marketing strategies. Its an excellent resource for both beginners and experienced marketers. A must-have in your library!