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Business & Data Analytics Essentials Combo: Learn Data Management, Predictive Techniques, and Data-Driven Decision Making – Set of 2 Books
$76.42 USD
Unit price / perEstimated delivery between April 24 and April 26.
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Business & Data Analytics Essentials Combo: Learn Data Management, Predictive Techniques, and Data-Driven Decision Making – Set of 2 Books
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$76.42 USD
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Master the fundamentals of data-driven decision making with this comprehensive analytics bundle. These two essential guides provide beginners and career-switchers with practical knowledge in business analytics and data analytics.
Business Analytics Essentials covers:
- Core principles and practical applications of business analytics
- Data visualization and predictive techniques for effective decision-making
- Real-world business case studies and scenarios
- Online resources for hands-on concept execution
Data Analytics Essentials includes:
- Comprehensive introduction to data analysis tools and techniques
- Big data analytics possibilities and challenges
- Daily tasks and procedures followed by data analysts
- Legal frameworks, ethical considerations, and privacy issues
- Application-based learning through diverse real-world case studies
Both books feature easy-to-understand language, chapter summaries, and self-assessment tests to reinforce learning. Perfect for professionals transitioning to analytics careers, or beginners seeking to understand how data transforms into actionable insights. From raw data collection to advanced predictive modeling, this set provides the foundation needed to navigate today's data-driven business environment successfully.
Pages: 524 Pages
Paperback (ISBN): 9781636516080
Category: Business & Economics
Author: Ms. Riyanka Jain, Dr. Bianca Szasz, Vibrant Publishers
Click on individual book titles below to view their complete Table of Contents.
Dr. Bianca Szasz is a Ph.D. holder in Space Engineering. In over 14 years of experience in engineering and a dedicated focus of 4 years in data analytics, she has used data analytics in a variety of innovative projects, like post-processing of the wind tunnel test results and the analysis of high enthalpy heating test results. Her enthusiasm for data analytics eventually expanded beyond using it for work. Now she is passionate about educating the future generation of data analysts.
Ms. Riyanka Jain has 10+ years of experience in Statistics, Marketing, International Business, and Econometrics. She has previously authored two well-received books.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
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I work in retail operations and my company recently started making more data-driven decisions at the department level. I bought this set to understand what our analytics team actually does and how to interpret the reports they share. Both books did a solid job of explaining the end-to-end flow — from raw data collection and management all the way to predictive modeling and decision support. The Big Data section in Data Analytics Essentials and the online resources linked in Business Analytics Essentials were particularly useful. A solid 4 from me mainly because a few advanced sections moved a bit quickly.
I'm completing my MBA with a focus on strategy and was advised to build some analytics literacy before entering the job market. This combo gave me exactly what I needed without overwhelming me with technical jargon. The Business Analytics Essentials book's coverage of data visualization and predictive techniques for decision-making was directly applicable to several case studies in my coursework. The real-world business scenarios throughout both books made the concepts feel grounded rather than theoretical. A well-matched set for business students.
I lead a small analytics function at a mid-sized firm and was looking for foundational reading material for new team members who come from non-technical backgrounds. This combo has become my standard recommendation. Data Analytics Essentials introduces terminology, tools, and real analyst workflows in a way that's genuinely accessible, and Business Analytics Essentials helps new joiners understand how their work connects to business decision-making. The diversity of real-world case studies across both books keeps the content from feeling abstract or academic.
I've read a fair number of data analytics books and most of them barely touch on the ethical and legal dimensions of working with data. This combo takes those topics seriously — the Data Analytics Essentials book dedicates real space to privacy frameworks, ethical considerations, and compliance, which is increasingly important in any professional analytics context. Paired with the predictive modeling and data visualization content in Business Analytics Essentials, it gives a more complete picture of what responsible, effective analytics practice actually looks like. Well worth the price for the breadth of coverage.
Most analytics books I've read either focus entirely on tools and techniques or on high-level business strategy without much practical depth. This set does both well. Data Analytics Essentials gave me a clear understanding of how data is collected, managed, and analyzed — including the legal and ethical considerations that are often overlooked in similar books. Business Analytics Essentials then showed me how those techniques translate into real decisions and business outcomes. The chapter summaries and self-assessment tests in both books made reviewing content much easier.
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