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Vibrant Publishers

Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing

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Format

COMBO includes the following THREE books:

BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
After reading this book, you will be able to understand:

  • What is digital marketing?
  • Create a content marketing framework
  • Critical components of social media marketing
  • Key metrics for digital marketing success

Click here to learn more about the book.


BOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:

  • Define marketing management in an organization, understand its functions and elements
  • Know the business responsibilities of a marketing manager and marketing department
  • Describe tools that can help you navigate your role as a marketing manager
  • Understand the relationship between strategy and marketing
  • Know how to use marketing to manage customer relationships

Click here to learn more about the book.


BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:

  • Define strategic statements in an organization, understand its functions and elements
  • Understand industry life cycles and industry structures
  • Understand Porter’s Five Forces and its effect on strategic analysis and development
  • Understand strategy formulation and strategy levels
  • Understand strategy execution do’s and don’ts

Click here to learn more about the book.

 

Bibliographic Details

Paperback (ISBN): 9781636510484

Category: Business & Economics

Author:  Vibrant Publishers, Callie Daum

About the Series

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.