Vibrant Publishers
Marketing Essentials – Integrating Traditional Business Strategies with Digital Marketing
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COMBO includes the following THREE books:
BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
After reading this book, you will be able to understand:
What is digital marketing?
Create a content marketing framework
Critical components of social media marketing
Key metrics for digital marketing success
BOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
Define marketing management in an organization, understand its functions and elements
Know the business responsibilities of a marketing manager and marketing department
Describe tools that can help you navigate your role as a marketing manager
Understand the relationship between strategy and marketing
Know how to use marketing to manage customer relationships
BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:
Define strategic statements in an organization, understand its functions and elements
Understand industry life cycles and industry structures
Understand Porter’s Five Forces and its effect on strategic analysis and development
Understand strategy formulation and strategy levels
Understand strategy execution do’s and don’ts
BOOK 1: Digital Marketing Essentials You Always Wanted to Know (ISBN-13: 978-1949395747)
This book will help you understand the principles that boost marketing productivity, including the tools required to create and implement a winning digital marketing strategy.
After reading this book, you will be able to understand:
BOOK 2: Marketing Management Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395792)
This gives you a look into the world of marketing and some of its key elements. When you have completed reading this book you should be able to:
BOOK 3: Business Strategy Essentials You Always Wanted To Know: Second Edition (ISBN-13: 978-1949395778)
This book gives you a look into the world of strategic management and some of its key elements. When you have completed reading this book you should be able to:
