International Business Essentials You Always Wanted To Know

1. Globalization: A World in Transition

1.1 What is International Business?
1.2 International Business in the Digital Age
1.3 Globalization
1.4 VUCA World
1.5 Complexity and New Industrial Revolution
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2. Global Business Strategies

2.1 Systems Approach
2.2 Environmental Analysis Tools
2.3 Market Entry Strategies
2.4 International Strategies: Cost Pressure vs. Local Responsiveness
2.5 Generic Strategies: Paths to Competitive Advantage
2.6 Value Creation and Capture in Global Contexts
2.6 Strategic Analysis
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3. Culture & Collaboration

3.1 Understanding Culture
3.2 Cultural Intelligence (CQ)
3.3 Dimensions of Cultural Analysis
3.4 Cultural Traits and Universal Values as a System
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4. Governmental Systems and Political Institutions

4.1 Power and Influence
4.2 Political Identity
4.3 Political Systems
4.4 Government Incentives and Support
4.5 Political Risks
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5. Laws, Regulations, and Legal Systems

5.1 Types of Legal Systems
5.2 Essential International Business Laws
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6. Economic Environments and Ecosystems

6.1 Economic Ecosystems
6.2 Economic Development
6.3 Global Economic Systems
6.4 Measuring Economic Factors
6.5 The Economic Spectrum
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7. Currency and Monetary Systems

7.1 Money: More than Bills and Coins
7.2 World Currency Values
7.3 Types of World Currencies
7.4 Currency Exchange
7.5 Purchasing Parity Power (PPP)
7.6 Opportunities, Challenges and Considerations
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8. World Trade

8.1 Reasons Why Countries Trade
8.2 Trade Statistics
8.3 Trade Policy Approaches
8.4 Researching Trade Factors
8.5 Trade Organizations and Agreements
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9. Global Business Disciplines

9.1 Accounting and Finance
9.2 Information Technology and Security
9.3 Logistics and Supply Chain Management
9.4 Marketing Management
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10. Innovation and Sustainable Development

10.1 The Heart of Global Commerce
10.2 Corporate Responsibility
10.3 Personal Responsibility
10.4 Innovation Models
10.5 Changing Business Environments
10.6 Sustaining Growth
10.7 Goals for the Future
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Dr. Lisa Power is a global business educator, leadership expert, researcher, author, and advisor, specializing in cultural intelligence, marketing, and sustainable business strategy.

Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.

Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.

The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.

This book serves as an invaluable gateway to developing a global perspective that might otherwise feel out of reach.
-- Dr. Angela Peterson
Associate Professor

I highly recommend this book for startups and businesses that would like to set up their businesses globally.
-- David Kaloki Kitenge
Urban Economist, UN-Habitat Kenya

International Business Essentials highlights the critical importance of cultural intelligence (CQ) as a cornerstone for success in today’s globalized business environment.
-- Dr. Matondo G. Wawa
International Business Professor

Lisa Power has created a thoughtfully written book that should garner a wide readership.
-- Victor S. Sohmen, Ph.D, Ed.D., MBA
Professor, Author, Editor, Researcher, Keynote Speaker, Liberty University

A must-read for aspiring leaders and global professionals.
-- Shaun Pearce
CEO, Ironbark Aboriginal Corporation

Dr. Power's book is an essential roadmap for anyone interested in conducting international business.
-- R Craig Briggs
Assistant Professor of Marketing, Regis University

It will be straightforward to call it an adventure because it is an outstanding guide that offers invaluable insights into the complexities of global commerce.
-- Darya Yegorina
DBA - Chief of Staff Strategy & Sales Ops, Verizon

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