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Brand Management and Business Strategy Essentials: A Complete Guide to Brand Strategy, Positioning, and Strategic Management – Set of 2 Books
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Brand Management and Business Strategy Essentials: A Complete Guide to Brand Strategy, Positioning, and Strategic Management – Set of 2 Books
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Unlock the secrets to building a strong brand and executing effective business strategies with this set of 2 books. Perfect for new managers, business leaders, and professionals, these guides provide comprehensive tools and practical insights to excel in brand management and strategic planning.
Inside this combo:
- Brand Management Essentials:Learn how to craft a compelling value proposition.Build strong brands using audience insights, positioning, and experience design.Gain practical tools for monitoring brand health and refining messages.Create a brand that resonates with consumers and stands out in competitive markets.
- Business Strategy Essentials:Understand Porter’s Five Forces and industry life cycles for strategic development.Learn how to apply SWOT analysis and environmental scanning.Discover how to identify, formulate, and execute business strategies across all levels.Master the do’s and don’ts of strategy execution for sustainable business growth.
These books offer actionable frameworks, practical case studies, and templates, helping you make strategic decisions and build a brand that lasts. Perfect for both self-study and team alignment, these books will guide you to make impactful business and brand decisions that drive long-term success.
Pages: 450 pages
Paperback (ISBN): 9781636516684
Category: Business & Economics
Author: Sonia Scrocchi, Callie Daum, Vibrant Publishers
Click on individual book titles below to view their complete Table of Contents.
Sonia Scrocchi, MBA & MA, is a data‑driven brand strategist who blends luxury branding with analytics to elevate tech, real estate, and lifestyle brands worldwide.
Callie Daum has worked in the healthcare industry for over 20 years gaining experience in managing teams, project management, strategic development and implementation, business marketing to increase revenues, and many more lessons learned on how to thrive in a business industry. As a seasoned Senior Project Manager and Leader, her goals include adding value, working efficiently and effectively, and sharing best practices to achieve overall success.
Vibrant Publishers is focused on presenting the best texts for learning about technology and business as well as books for test preparation. Categories include programming, operating systems and other texts focused on IT. In addition, a series of books helps professionals in their own disciplines learn the business skills needed in their professional growth.
Vibrant Publishers has a standardized test preparation series covering the GMAT, GRE and SAT, providing ample study and practice material in a simple and well organized format, helping students get closer to their dream universities.
The Self-Learning Management Series is designed to help students, new managers, career switchers, and entrepreneurs learn essential management lessons and covers every aspect of business, from HR to Finance to Marketing to Operations across any and every industry. Each book includes basic fundamentals, important concepts, and standard and well-known principles as well as practical ways of application of the subject matter.
With emerging brands from China, India, and beyond reshaping global markets, like BYD, On Shoes, Tata, and even bold moves from legacy players like Jaguar, understanding brand strategy has never been more critical. Brand Management Essentials offers a timely and practical guide to building, positioning, and growing brands in this competitive world. After all, creating a brand is paramount to all successful businesses!
-- Pablo Ibarreche Luquin Business Consultant
Is everybody in the world as mystified by the idea of brands and branding as I am? If so, Brand Management Essentials will get you started on a whole new way of looking at not only branding but also your use of it to increase your business.
-- Mike Michelsen Writer & Journalist
Brand Management Essentials provides readers a top-to-bottom framework that shows why your brand is your most valuable asset. If you’re looking for an in-depth exploration of key branding concepts in an approachable, easy-to-read style, this book is for you.
-- Jamie Turner Author, Professor, and CNN Contributor--
Brand Management Essentials is a clear and practical roadmap that shows how strong brand thinking can guide identity, equity, and strategy at every stage of business growth.
-- Prof. Filippo Marchesani, Professor of “Management of Innovation” and “Digital Consumer Behavior”, University “G. d’Annunzio” Chieti-Pescara.
Brand Management Essentials delivers a practical roadmap for turning brand strategy into measurable business impact by blending foundational principles with actionable tools for identity, segmentation, and market adaptability. The chapters are refreshing, and the inclusion of neuromarketing and the science behind branding sets this book apart from your typical branding books.
-- Michelle Bartonico Senior Strategist, Trinity University
Brand Management Essentials is a no-nonsense guide for anyone building a purposeful brand in today's dynamic, real-world markets. It reads like wisdom from a seasoned brand builder who provides clear, practical and immediately applicable frameworks for navigating the messy reality of growing brands where it matters most.
-- Maria Isa Founder, AfriMaisha Marketing
This book off ers a holistic approach to strategy by covering the strategic process, business structure and change, all the while keeping the industrial aspect in mind. The Business Strategy steps are detailed and take into account the business, technological, political and economic changes through the centuries. All in all, a must read for those who want to build their business strategies as per the changing times.
-- Dr. Nilsa Fleury, Consultant & Professor
Business Strategy Essentials You Always Wanted to Know from Vibrant Publishers, provides a good overview of the subject matter and is extremely relevant for undergraduate business students, managers, and entrepreneurs. It covers everything, right from the application of Porter’s Five Forces useful for the entry-level manager to mergers and acquisitions generally decided in the boardroom. The relevant strategies are summarized in a simple and accessible way and can be used by a novice and a CEO alike. This book reviews key elements of strategies aligned with the vision and mission of companies and provides a quick hands-on resource on how to address the rising challenges in the real world.
-- Dr. Arkadiusz Mironko, Assistant Professor, Indiana University East
Business Strategy Essentials book, is a good, thought provoking read. The layout of the book is concise, the tables, charts, case studies improves the overall readability. Beneficial for those seeking to develop their entrepreneurial cognition and for those with higher level business education, are intrapreneurs in industry and seeking entrepreneurship in a strategic way.
-- Terila N Jhonson, Business and Leadership Professor & Founder of PennyWise, LLC
I quickly glanced through Business Strategy Essentials You Always Wanted
To Know and the concepts are easy to read and follow.
-- Lydia R. Knopf, Leadership & Strategy Coach
The Business Strategy Essentials book by Vibrant Publishers is excellent! It is comprehensive and makes for a good read, the highlight being the Walmart case study. Looking forward to another self learning book on Strategy Execution.
-- Dr. Jagdish N. Sheth, Goizueta Business School at Emory University
"In your self-learning series, I am using Business Strategy and Financial Management as supplemental textbooks next semester."
-- Jared Reynolds, Associate Dean, Kelley College of Business
Callie Daum in her book Strategic Management Essentials You Always Wanted to Know, 2nd Edition explains the various concepts in the stages of Strategic Management, which include Environment Scanning, Formulation of Strategies, Implementation of Strategies and Evaluation of Strategies. This book will be relevant for anyone who wishes to understand to have a strong foundation with respect to the concepts of Strategic management along with an
understanding of the application of these concepts in real business scenario.
-- Dr. Pallavi Rallan
Assistant Professor
General Management
ANIL SURENDRA MODI SCHOOL OF COMMERCE
Today's era is the era of business and a business strategy is must for efficient business management to fulfil the objective of profit maximization. This book covers all the topics that helped the learner to gain knowledge of all those tools and techniques which lay the foundation of a strong business and creation of skilled entrepreneurs. The study of this course enhances the competitive power of the learners along with fulfilling the organizational goal. “Business strategy essentials” book is a better choice for teachers as well as learners. An attractive tabulation and graphical presentation provides a deep knowledge on essential topics. After read and reviewed this book, I can say that the “Vibrant publishers” has done a great job.
-- Dr Kishor Kumar
Asstt. Professor
Deapartment of Economics
HP University Regional Centre
Mohli at Khaniyara, Dharamshala
Business Strategy Essentials You Always Wanted to Know is mostly written in an easy-to-read style. Definitely, the richness of technical terms and the extremely condensed concepts require a lot of focused attention. Overall, this is a book that maintains its promise to the reader. It’s comprehensive, so you’ll find everything you need to know about business strategy. For sure, I learned a lot, even if I can only partially apply what I learned because I’m a solo business owner with no collaborators. I recommend Business Strategy Essentials You Always Wanted to Know to leaders and owners of businesses of any size.
-- Lia Mara Dospetti - Writer & Booklover
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