Relationship Marketing

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$90.00 USD $33.00 USD

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$90.00 USD $33.00 USD

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Customer Reviews

Based on 7 reviews
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S
Sarah Mitchell
Essential Guide to Relationship Marketing

Christian Grnroos has crafted an insightful and practical guide on relationship marketing. The concepts are well-explained, making it a valuable resource for professionals and students.

W
William Davis
The Future of Marketing

A game-changer in understanding marketing strategies. Grnroos beautifully emphasizes the shift towards relationship-based marketing. Perfect for modern marketers.

E
Elif Y?lmaz
Excellent for Marketing Professionals

The focus on building long-term customer relationships is remarkable. The examples provided are relevant, and the insights are actionable. Highly recommended!

A
Anil Kumar
In-Depth and Practical

This book provides a deep dive into the importance of relationships in marketing. While very detailed, some chapters feel dense. Still, a fantastic read overall.

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Priyanka Mehra
Great Theoretical Framework

The book offers a solid theoretical foundation on relationship marketing. Some sections are a bit repetitive, but overall, it's an excellent resource for academics.