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Visioning the Future
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Visioning the Future
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Pages: 228 pages
Paperback (ISBN): 9781636512594
Hardback (Color): 9781636512600
Trim Size: 6x9
Category: Business & Economics
Author: Jagdish Sheth
Legend in Marketing: Visioning the Future By Jagdish N. Sheth
Visioning the Future is a forward-thinking book in the Legend in Marketing series that encapsulates Dr. Jagdish N. Sheth’s profound insights into the future of marketing and business. Known for his ability to anticipate trends and identify emerging challenges, Dr. Sheth presents a compelling collection of ideas that shape how organizations can navigate the ever-evolving landscape of consumer behavior and global markets.
This book emphasizes the strategic foresight needed to succeed in a rapidly changing world. Dr. Sheth explores topics such as technological advancements, globalization, sustainability, and shifting consumer expectations. He offers a roadmap for businesses to adapt to new realities, leverage innovation, and meet the demands of a future defined by constant change.
Drawing from decades of research and real-world experience, Visioning the Future provides actionable insights for marketers, business leaders, and policymakers. Dr. Sheth’s unique perspective blends academic rigor with practical wisdom, offering a strategic vision that helps organizations remain competitive in a fast-paced environment.
Whether you are an executive looking to future-proof your organization or a student seeking to understand the next wave of marketing evolution, this book provides a powerful toolkit for anticipating and responding to the challenges ahead. Dr. Sheth’s forward-looking ideas continue to inspire and guide leaders worldwide, making this book a critical resource for anyone interested in shaping the future of marketing and business.
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University, USA. Earlier, he has worked at the University of Southern California, the University of Illinois, Columbia University and Massachusetts Institute of Technology. He is well-known for his scholarly contributions in the study of consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis.
Professor Sheth has worked for numerous industries and companies in the US, Europe and Asia, both as an Advisor and as a Seminar Leader. In 2004, he was awarded both the Richard D. Irwin Distinguished Marketing Educator Award and the Charles Coolidge Parlin Award, the two highest awards given by the American Marketing Association. Among the other awards that he has received are the Outstanding Marketing Educator award (1989) by the Academy of Marketing Science, the Outstanding Educator Award (1991, 1999) by the Sales and Marketing Executives International (SMEI), the P. D. Converse Award (1992) by the American Marketing Association, and the RHR International Award (2006) for Outstanding Consultant by the American Psychological Association (APA) Division 13 (Consulting Psychology). In 2007, he was conferred an Honorary Doctorate by Thiel College in Pennsylvania, USA. A prolific author, in 2000, Professor Sheth, along with Andrew Sobel, published Clients for Life, a bestseller. His book, The Rule of Three (2002), co-authored with Rajendra S. Sisodia, altered the current notions on competition in business. His book Firms of Endearment was selected as one of the top ten business books on Leadership in 2007.
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This book is a brilliant combination of foresight and actionable strategies. It offers unique perspectives on navigating the challenges of the future. Jagdish Sheth has done an exceptional job with this masterpiece!
Visioning the Future dives deep into the critical aspects of innovation and leadership. The book provides a structured framework for thinking about long-term goals, making it a great resource for entrepreneurs and strategists.
Visioning the Future is an eye-opening read. It provides practical insights and thought-provoking ideas about shaping a better tomorrow. A must-read for innovators and leaders who want to stay ahead in this rapidly changing world!
Visioning the Future by Jagdish Sheth is an enlightening read that offers valuable insights into anticipating trends and preparing for them. Its an essential read for business professionals and students who want to stay relevant in the modern world.
A powerful and inspiring book that challenges conventional thinking about the future. It is packed with fresh ideas and practical tips for leaders and organizations looking to adapt and thrive in a competitive world.
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